Latino Readers
Are Getting Their Financial Act Together
| Percent | Households Using |
1 Bank of America | 37% | 3.1 million |
2 Chase | 27% | 2.2 million |
3. Wells Fargo | 26% | 2.1 million |
The Top Three Banks
For Latino Readers
Latino Readers Are Getting Their Financial Act Together
| Percent | Households Using |
4. Citibank | 6% | .53 million |
5. US Bank | 4% | .35 million |
6. Another bank | 18% | 1.5 million |
Other Key Banks
For Latino Readers
Latino Readers Are Getting Their Financial Act Together
This represents a TREMENDOUS
opportunity for local and regional Credit Unions
Only 18% of Latino Reader Households have a Credit Union Account
Source: LatinoLYTICS 2024 National Media Study
Latino Readers Under Index on Using Credit Unions
Latino Readers Are Getting Their Financial Act Together
| Percent | Households Using |
1 Visa | 34% | 2.8 million |
2. Mastercard | 22% | 1.9 million |
3. Capitol One | 17% | 1.4 million |
The Top Three Credit Cards
For Latino Readers
Latino Readers Are Getting Their Financial Act Together
| Percent | Households Using |
4. American Express | 8% | .65 million |
5. Discover Card | 6% | .48 million |
Other Credit Cards
For Latino Readers
Latino Readers Are Getting Their Financial Act Together
BUT 56% of Latino Reader Households Have NO Credit Cards at ALL!
Source: LatinoLYTICS 2024 National Media Study
In 2004 29% of Latino Readers wanted articles & information about Personal Finance
Today 6.2 million readers want Personal Finance information
Source: LatinoLYTICS 2024 National Media Study
Latino Readers Want More Personal Finance Information
Latino Readers Are Getting Their Financial Act Together
| 2004 Percent | 2024 Percent | Households Using 2024 |
IRA, 401K, | 17% | 31% | 2.6 million |
Stocks | 7% | 14% | 1.2 million |
Latino Readers Are Planning For Retirement
Latino Readers Are Getting Their Financial Act Together
| 2024 Percent | Households Using 2024 |
Saving Account | 51% | 4.2 million |
Other Investments | 22% | 1.8 million |
243,000 Latino Reader Household Are Now Using An Investment Counselor
Latino Readers Are Getting Their Financial Act Together
1.3 million Latino Reader households send money twice a month and another 1.8 million send month monthly
In total 6 million Latino Reader households send money home each year
Source: LatinoLYTICS 2024 National Media Study
Latino Readers Send $16.4 BILLION a Year to their Countries of Origin
Latino Readers Are Getting Their Financial Act Together
For more information aboutLatinoLYTICS and our research, please contact:
Kirk Whisler
760-579-1696
kirk@whisler.com
For more information about LatinoLYTICS, our research, or our parent company Latino 247 Media, please contact:
Kirk Whisler
760-579-1696. kirk@whisler.com
For more information about placing ads & NAHP Media, please contact:
Anita Grace
763-792-3538
anita@GraceMulticultural.com