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KC Climate

Design Session 2

30 Oct 2023

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We saw four campaign territories with two design directions each. They ranged visually in style and thematically in messaging.

We left with a focus on Territory 3, “Defy the Odds,” finding new opportunities to combine ideas of community, spirit, motivation, and humor.

Recap of Last Week

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Last Week, 10.23.23

Direction: 1

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2 Territories

4 Design Directions

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We, as a community, are experiencing �the impact of climate change and how there’s a growing sense of urgency to �take action. Through compassion and �pride, Kansas City, can begin the change with a set of small collective actions. �The heartland strives to defy the odds, leading the way for a greener tomorrow.

Territory 1:

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Direction 1:

Let’s Get Rolling

We’re in it together.

The KC community can come together to make a big difference. Instead of gambling our future away, let’s increase our odds of a better climate through small, positive actions.

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Direction 1A: Dynamic Defy

Territory 1

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Direction 1B: Old School TV Game Vibes

Territory 1

T-Shirt

Wheat Paste Poster

Instagram Post

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Direction 2:

Paths to Defy

Pathways to a greener tomorrow

Knowing where to start with climate action is overwhelming. Finding your pathway to possibility should be at the forefront of this campaign to motivate individuals and businesses.

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Direction 2: Paths to defy

Territory 1

Logo

Tagline

T-Shirt

Wheat Paste Poster

Instagram Post

Tote Bag

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Direction 3:

Kansas City

Defyers

Become a climate hero.

Using vintage sports iconography, the Kansas City Defyers mimic a new ‘sports team’ in KC, a group of people, or ‘heroes’, whose mission is to defy the odds against them as a city, in terms of climate change statistics.

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Direction 3: Kansas City Defyers

Territory 1

Logo

Blair

If we take this further, we will use the bits to create visuals with a meaning to encourage people to take action in different areas.

The t-shirt can be an example of how we will be using bits and color
For example the hot pink bits is trying to tell us how bad is the world
And The logo is a big bit where it can be used as a patch, were people can use it in any fabric. or stickers like the previous idea of the sticker that changes color ones you touch it
Or we can come up with idea of creating bus stops more attractive by using led lights
Or using this color pathlete for the lights of the city, you know when the city is supporting the chiefs they change the light to red, or projecting the campaign in the building Marriott.

With this idea we would be able to make people from different generations joining for green tomorrow

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Humor hidden in plain sight. We are alerting people of climate change by playing with common iconography. By using icons and twisting them, we subvert the viewers expectations and create a sense of urgency to join the climate change fight. Kansas City will take these warnings to heart and become more alert of their climate habits.

Territory 2:

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Direction 1: Ironic Warning Signs

Climate Change

Must Change

Standard signs for an above-standard city.

Utilizes traffic and warning sign formats to communicate the dangers of climate change in an ironic way. These designs could be implemented in a variety of forms such as stickers, apparel, or actual road signs.

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Territory 2

Direction 1: Climate Change Must Change

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Territory 2

Direction 4: Climate Change Must Change

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Direction 1: Climate Change Must Change

Territory 2

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Direction 2: Personification

Climate Characters

Smiles for a greener earth.

Utilizing mascots to put a fun spin on climate change. The characters would interact with each other via social media to teach the community about the 6 action sectors and what they can do to help.

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Climate Characters

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Overview

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Thank You!