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INTERNATIONAL SOCIAL OVERVIEW DECK

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Social Resources

Official Social Channels

Global Facebook Page: https://www.facebook.com/thewayback

U.S. Twitter: https://twitter.com/thewaybackmovie

U.S. Instagram: https://www.instagram.com/thewayback

Official Hashtag: #TheWayBack

International Social Pages

As a reminder- Please add your local social URL’s and hashtags to the Social Info Collection Doc. Please also contact Bryce Sherman and Clara Yu if you would like to be added to the regional drop down on the Global Facebook Page.

Social Content Calendar: LINK

*Please note that the calendar is tentative and subject to change and that content should not be pulled from this document for final use.

Adstream: INTL WW PROJECT - SOCIAL MEDIA FOLDER

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Ben Affleck

FB | TW | IG

8.5 M

Melvin Gregg

FB | TW | IG

8.3 M

Janina Gavankar

FB | TW | IG

Al Madrigal

FB | TW | IG

Talent Social

FB | TW | IG

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Table of Contents

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Review Graphics

  • Amplify PA Tour, WOM and positive reviews

Available on Adstream: LINK

Essential Content

Ticketing Assets

(1-2) Short Video

(1) Static Graphic

Available on Adstream: LINK

On Adstream

On Adstream

On Adstream

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Social Streams

These below assets have been killed

Short social videos that highlight Jack and his team's background showcasing their aspirations, efforts, sacrifices

KILLED

KILLEd

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Essential Content

IG Story

  • A set of IG focused assets have been made available. These will be used for swipe ups.

Available on Adstream LINK

On Adstream

On Adstream

On Adstream

On Adstream

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PA Tour and Coverage

The talent tour for The Way Back will take place in February. Official photography and social coverage from the tour will be made available at the time of the tour. Markets are encouraged to post across all social pages to further amplify the noise surrounding the film.

Premiere Assets

PA Tour Assets