Product and Market Description

Product and Market Description (1/2)

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Product and Market Description (2/2)

Market Problem

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• The employers

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• Banks ( For opening company account and paying the employees)

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• A lawyer to draft contract for employee engagement

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• Brand ambassadors for marketing

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• Venture capitalists for funding

• Getting the employers and potential employees.

• Paying the employees at the agreed time.

•  Providing 24/7 customer support

• Rewarding/reinforcing referrals

• Helping individuals make money by connecting them with part-time jobs that fits their schedule.
• Helping employers reduce costs by providing them part-time employees.

• Community

• Students who are young adults
• Working professionals
• Unemployed young adults

• A Website
• An App
• Social media pages.
• How-to videos to teach registration processes and individual processes like booking a shift etc.

• Word of mouth marketing/Referrals
• Twitter and WhatsApp marketing

• Hiring UI/UX designers and developers
• Paying the lawyers
• Paying our own employees…Social media managers, customer representatives
• Launching including things like paying for website hosting, running ads etc.

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5-10% of the employers pay for the job done.

Business Model Canvas

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Business Model Canvas

Designed for:

Designed by:

Date:

Version:

Key Partners

Cost Structure

Key Activities

Key Resources

Value Propositions

Customer Relationships

Channels

Customer Segments

Revenue Streams

Marketing Strategy

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User Persona (1/3)

• Age 23
• Student
• Single
• Ikeja, Lagos

Goals

• To experience a more fulfilling life
• To graduate with a high grade
• To keep up with current trends and school news
• To be independent

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Frustrations

• Inability to access the internet without using wi-fi.
• Little or no support from home
• Insults from friends because he borrows their mobile devices.

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Bio

Alex is an ambitious seeking a more authentic and exciting life. He is first child of 4 from a middle-class home that lost his father at a younger age. He has a mobile phone he manages and depends majorly on his friends for feeding. They continue to see him as a burden and sometimes resort to insulting him.

Influencers

• Career coaches
• His pastor
• His close friends

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Motivation

• Fear of failure
• Fear of being trapped
• Escape from boredom

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User Persona (2/3)

• Age 32
• Employed
• Earns N1,500,000 annually
• Married
• Yaba, Lagos

Goals

• To experience a more fulfilling life
• To cater for his family needs
• To create a prosperous family

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Frustrations

• Not being able to cater for his children’s needs.
• Little or no support from other siblings regarding their parents.

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Bio

John, the first of his family, is a security personnel married and has 3 children. Lives in a room apartment. His current pay is not enough to fend for his immediate family and aged parents he caters for. He works at night alone and wanders about doing nothing during the day.

Influencers

• Social media
• His pastor
• His close friends

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Motivation

• Fear of being overthrown as the head of the family
• Fear of chaos in his family

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User Persona (3/3)

• Age 29
• Unemployed
• Divorced
• Yaba, Lagos

Goals

• To experience a more fulfilling life
• To cater for her family needs
• To create a prosperous family

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Frustrations

• Not being able to cater for her children’s needs.
• Little or no support from her siblings relatives.
• The dwindling economy of the country

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Bio

Mmesoma, a single mother who lost her teaching job in a public school in Lagos. Her current savings isn’t sufficient to cater for her two sons whom her husband left with her.

Influencers

• Social media
• Her pastor
• Her close friends

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Motivation

• Stability
• Fear of her children becoming wayward

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Product Features and Roadmap

Product Roadmap

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Success Metrics

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Wireframes

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Personal Info