Lean Canvas
Project Name
10-Nov-2023
Iteration #x
Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Lifetime Value
Revenue
Gross Margin
Problem
Top 3 problems
Solution
Top 3 features
Key Metrics
Key activities you measure
Unique Value Proposition
Single, clear, compelling message that states why you are different and worth paying attention
Unfair Advantage
Can’t be easily copied or bought
Channels
Path to customers
Customer Segments
Target customers
PRODUCT
MARKET
Existing Alternative
Early Adopters
Lean Canvas
Project Name
01-Jan-2014
Iteration #x
Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Lifetime Value
Revenue
Gross Margin
Problem
Top 3 problems
For the customer segment you are working with, describe the top 1-3 problems they need solved.
Solution
Top 3 features
Don’t fully define a solution. Simply sketch out the top features or capabilities for each problem.
Key Metrics
Key activities you measure
Unique Value Proposition
Single, clear, compelling message that states why you are different and worth paying attention
A good UVP gets inside the head of your customers and focuses on the benefits your customers derive after using your product.
Unfair Advantage
Can’t be easily copied or bought
Channels
Path to customers
Inbound and Outbound
Direct and Indirect
Customer Segments
Target customers
A customer is a someone that pays for your product.
You can’t effectively build, design, and position a product for everyone.
PRODUCT
MARKET