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NAVODAYA VIDYALAYA SAMITI�(HYDERABAD REGION)��

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  • JNV KURNOOL, A.P.
  • JAGANATH METHRE

P.G.T ENGLISH

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TOPIC

ADVERTISEMENT

(ADVANCE WRITING SKILL)

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WHAT IS AN ADVERTISEMENT

  • An advertisement is a public notice, also used for sales promotion, which is published in a newspaper, magazine or it can be broadcast on air. Its main aim is to attract the attention of the concerned readers.

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MARKING SCHEME

  • CONTENT - 2 MARKS
  • FORMAT - 1 MARK
  • EXPRESSION - 1 MARK
  • TOTAL - 4 MARKS

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. WORD LIMIT - 50 WORDS

  • TIME REQUIRED - 5 TO 7 MIN.

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DIFFERENCE

  • COMMERCIAL
  • More space, more expensive.
  • Language- colorful and catchy.
  • Visually attractive.

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  • CLASSIFIED
  • Less space, less expensive.
  • Language- simple and concise.
  • Not made attractive but categorized into columns.

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ADVERTISEMENTS

(CLASSIFIED)

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Types of Classified Adv.

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����QUALITIES

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  • PRECISE YET INFORMATIVE
  • KEY WORDS ARE STRESSED
  • ALL IMPORTANT INFORMATION IS SEPARATED WITH COMMAS.
  • EXPRESSED IMPERSONALLY
  • CONTACT ADDRESS GIVEN AT THE END.
  • NO DECORATION DONE
  • IMPORTANT WORDS MAY BE MADE BOLD.

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What should not be written in an advertisement

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Name of the Newspaper

First person pronoun

Informal

Language

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POINTS TO REMEMBER

  • Categorized into columns according to different classes. The category is stated at the top.
  • Short catchy phrases and words are used.
  • Language is simple and formal.
  • Short, concise and to the point.
  • Provide all relevant information.
  • Contact name and information is given
  • Written in a box.

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VALUE POINTS

  • SPECIFIC HEADING
  • USE ONLY PHRASES
  • AVOID ARTICLES AND PREPOSITIONS
  • CLARITY OF CONTENTS
  • CONTACT NO. OR ADDRESS TO BE GIVEN
  • FIRST WORD IN CAPITAL,REST IN RUNNING HAND
  • MUST BE IN BOX

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WHAT ARE KEY WORDS ?

  • Those words which carry the meaning of the sentence. They are not grammatically that important.

e.g. I want to buy a house.

In this sentence ‘want’, ‘buy’ and ‘house’ are the key words.

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HOW INFORMATION IS GIVEN

  • All information is generally written one after another separated by commas. I have marked the red commas in the advt. below.

e.g. A 3BHK flat behind Behala Tram depot, second floor, south facing, fully marbled floors, with three toilets, a big kitchen, lift facility is available for sale.

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IMPERSONAL EXPRESSION

  • The sentences used generally do not possess the words like ‘I’, ‘We’, and ‘You’. They are the personal pronouns.

So, the sentence ‘ I have a flat to sell to you’ will be written as ‘A flat is available for sale”.

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CONTACT ADDRESS

  • The contact address is generally given at the end of the advertisement.

e.g. A 3BHK flat behind Behala Tram depot, second floor, south facing, fully marbled floors, with three toilets, a big kitchen, lift facility is available for sale. Contact� Mr. Govardhan Das, 13/2 ABC Road, Behala. Kolkata-700034 Mob.-98XXXXXXXX.

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IMPORTANT WORDS HIGHLIGHTED

  • To attract the attention of the readers the important words are to be highlighted by making it bold.

e.g. A 3 bedroom flat behind Behala Tram depot, second floor, south facing, fully marbled floors, with three toilets, a big kitchen, lift facility is available for sale. Expected cost 20 lacs.

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NECESSARY INFORMATION�FOR SALE

  • Vehicle for sale $ Plot/house for sale
  • Make Maruti /Hyundai/Honda, etc. . Location
  • Model/color/accessories/ - .Area in meters/yards

- year of manufacture/mileage . Name of the developed FIRM

  • Condition . Facilities provided (house)
  • Ownership details . Price expected
  • Price expected . Contact address / phone number
  • Contact address/phone number

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FORMAT

Heading

Content

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NECESSARY INFORMATION�TO LET

  • Type of accomodation,number of rooms/floor
  • Whether it is independent or an apartment
  • Rent Expected
  • Conditions if any for tenants
  • Contact address/phone number

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Format for To-let

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SITUATION VACANT

  • Name of the institution.
  • Name of the post.
  • No. of vacancies.
  • Qualifications required.
  • Experience desirable.
  • Salary.
  • Age
  • Sex
  • How to apply and when?
  • Where and whom to apply?
  • Address.

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SITUATION WANTED

  • Qualification- educational and professional.
  • Experience.
  • Salary Expected.
  • Kind of job needed.
  • Place of job.
  • Contact address.

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RECAPITULATION

Fill in the blanks-

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Wanted a _______ stenographer for a _______. Qualification-________ , age___, ________ w.p.m., should have_______ years. Salary ______. Apply with complete bio-data up to ____ to _______________.

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HOME WORK

  • Draft a classified advertisement for the post of an accountant in your school.

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The End �

Thank You