Agency presentation

11 — 2019

About Spring Interactive

Spring is a digital agency with an itch for behavioural and data science. With the right blend of methodology, data and experiments, we build results-driven and industry-agnostic products and services for customers worldwide.

Spring Interactive is part of the Springbok group, a team of 120+ digital experts spread across Europe, innovating with companies globally.

State-of-the-art digital solutions

Data driven, user focused, value based

We help our clients gain a deep understanding of their target populations and uncover strategic insights. Our difference lies in our methodological approach, blending data science, behavioural analyses and thorough user research, together with clear KPIs to generate measurable business outcomes.

Insights

Product

Growth

Approach overview

01

Solid Strategy aligned with business needs and extensive data analysis are fundamental ingredients to extract actionable insights

02

Data-driven hypotheses aligned with robust user research produce a product that solves real problems

03

Data over opinions is our mantra in measuring success and the decision-making process

04

Ideas have to be manifested, tested and proven to work. Continued experiments are one of our key drivers

05

Using agile data analysis supported by data science, we strive to deliver constant business growth

STRATEGY

Business strategy

Strategic planning

Organizational management

Benchmark

RESEARCH

Qualitative research

Quantitative research

Secondary research

Segmentation & personas

DATA SCIENCE

BEHAVIOURAL SCIENCE

Analytics audit

Systematic reviews

Path modeling

Regression analysis

INSIGHTS

UX DESIGN

UX Audit

Features matrix

Navigation & content map

Experience mapping
Wireframing

VISUAL & BRANDING

Branding

UI Visual design

Integration follow-up

INTERACTION DESIGN

Interaction framework

Dynamic prototyping

DEVELOPMENT

PRODUCT GROWTH

Optimization

Experiments

A/B Testing

REACH GROWTH

Communication strategy

Content strategy

Social media management

Performance marketing

Automation marketing

PRODUCT

GROWTH

Services overview

Behavioural Insights & Predictive Modeling

Intermediate

Intermediate

Influencing predictors increase associated outcome

Low engagement

Desired behaviour outcome

Selected predictors (e.g. past behaviour, online exposure, preferences)

High engagement

Optimal state of desired behaviour

Internal data collection

Add. quantitative research

Path modeling

Segmentation

Strategy to influence predictors

Automotive

Banking

Commercial Real Estate

Consumer Electronic

Consumer Goods

E-commerce, Restaurants

Energy

Financial Services

Fund Raising

Healthcare

Housing

Insurance

Import & Export

Leisure, Travel & Tourism

Market Research

Newspapers

Professional Services

Retail

Rental

Sports

Telco

A cross-industry expertise

Biogen

100,000 downloads in the first 10 months

Pizza Hut

45% conversion increase on organic visitors in M1

Sanofi

Behavioural studies with 10,000+ patients in the US

A flexible way of working

Project-based or workshops

Tailored plan with a detailed planning for a specific project. We offer as well workshops packages to quickly identify a problem and test solutions with your teams.

On-site consultancy (long or short-term)

More flexible option for short or long-term projects. We provide you with detailed portfolios of the selected profiles.

Retainer fee

For a given period of time, we ensure ressources’ availabilities and make them available to you on short-notice when your project needs them the most.

Pierre is a multi-disciplinary consultant, helping companies understand, predict and influence behaviours, through methodology-driven solutions and strategies leading to measurable outcomes.

Through the years, he has been involved in projects for both startups and major players, including Biogen, Bridgestone, Engie, Natixis, Pizza Hut, PwC, Sanofi, Société Générale and Toyota.

He is a managing partner at Springbok, responsible for the French market.

Pierre BRAVOZ

pierre@springinteractive.co

Pierre on LinkedIn

+33 6 10 20 45 64

Managing Partner, Consultant

Linda is in charge of seizing new business opportunities at Spring Interactive. She works closely with new clients in order to help them identify how to reach their business goals. Linda’s mission is to maximize sustainable proven value for all clients.

Linda is originally from Sweden but grew up in the Netherlands and France. Her international background led her to her previously work as a business development consultant across French-speaking markets. She speaks fluent English, French, Spanish and Swedish.

Linda THILÉN

linda@springinteractive.co

Linda on LinkedIn

+33 6 02 16 17 76

New Business and Customer Success

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Case examples

About

Sanofi S.A. is a French multinational pharmaceutical company, as of 2013 the world's fifth-largest by prescription sales. The company covers seven major therapeutic areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology, thrombosis and vaccines

Client

Sanofi

Industry

Pharmaceutical

Unit

Digital Engagement Solutions

Project

Research and studies for Sanofi, leveraging behavioural sciences to create an actionable patient segmentation through several quantitative studies in the USA. We analysed the engagement drivers and leverage behavioural science to have a thorough patient segmentation that defines what drives, frustrates, motivates these patients and help identify and test what interventions are the more likely to change targeted behaviours (medication adherence, physical activities).

Studies with 10,000 patients.

Sanofi Behavioural Science, Data Science, Segmentations

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About

Natixis is a French corporate and investment bank created in November 2006 from the merger of the asset management and investment banking operations of Natexis Banque Populaire (Banque Populaire group) and IXIS (Groupe Caisse d'Epargne) with $714.4 billion in assets (2015)

Client

Natixis

Industry

Finance

Zone

Global

Project

Re-engineering an ecosystem of internal and external applications for Natixis, 2020 vision (structuring, trading and sales roles, equity derivatives & fixed income teams).

Interviews, workshops, data collection, process flowcharts, user experience and interface design, user testing of the solution in three selected countries and iteration roadmap.

Natixis Internal tools dashboard

About

Malakoff Médéric Humanis (MMH) is an insurance company covering more than 400,000 companies and 10,000,000 people, based in Paris, France.

Client

Malakoff Mederic Humanis

Industry

Insurance

Country

France

Project

Malakoff Mederic Humanis wanted to create a mobile app that aimed at lowering the level of stress and anxiety of their clients’ employees.

Population studies and behavioural segmentations, benchmarks, scope definition, prototyping and user-testing with a very high acceptance level. Actual interventions content is currently being evaluated through a two-arms study.

About

Biogen is an American multinational biotechnology company based in the US, specializing in the discovery, development, and delivery of therapies for the treatment of neurodegenerative, hematologic, and autoimmune diseases to patients worldwide.

Client

Biogen

Industry

Biotechnology

Unit

Global Integrated Care

Project

We worked on patient segmentation, market benchmarks, scope definition and selection of relevant features, wireframes, user flows, user interface design, back-end development, app development (react native) and dashboard development. Apps were tested and prototyped in the US and France.

After 10 months, the app was downloaded more than 100,000 times.

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About

Pizza Hut is an American restaurant chain and international franchise. Pizza Hut Belgium has over 100 locations across the country as of 2017, leading the Belgian market for restaurant and food delivery.

Client

Pizza Hut

Industry

Restaurant & delivery

Country

Belgium

Project

After segmenting the current users through research, we revamped the entire sales flow and UI, leading to promising results (+45% conversion rate for organic visitors in the first month). Later on, we created a data collection on the website linked to google analytics, allowing us to put answers in perspective with website behaviours, so as to better identify relevant feedbacks leading to effective iteration cycles.

Pizza Hut Mobile Prototype

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Pizza Hut Desktop

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About

Bridgestone is a multinational auto and truck parts manufacturer and the largest manufacturer of tyres in the world with 181 production facilities across 24 countries.

Client

Bridgestone Europe

Industry

Automotive

Zone

EMEA

Project

Bridgestone wanted to improve the customer experience of their websites and increase conversions by guiding people to the right local dealers. Bridgestone wanted as well to explore new business opportunities for specific target segments, which lead to the prototyping and testing of a mobile across multiple countries in Europe.

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About

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Japan, since 2016 it is the fifth-largest company in the world by revenue and world’s largest automotive manufacturer.

Client

Toyota Europe

Industry

Automotive

Zone

Europe

Project

We designed and developed 3 mobile apps to create a full Toyota experience for both professionals and customers. The first application was in a B2C environment and allowed customers to track the manufacturing process of their newly bought Toyota car. The other two applications aimed at optimising B2B relations (fleet management and maintenance follow-up for company cars).

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Appendix

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Spring interactive: agency presentation — general EN - Google Slides