1 of 20

Design & Build Rebrand Presentation

CU Denver - Digital Design

Design Studio III

Kathy Pham

Lakshmi Cohen

Mimi Nguyen

Tatianna DuBose

Kelly Pham

2 of 20

What is MOA’s Design & Build?

Since 1991, the Museum of Outdoor Arts (MOA) Design and Build program has provided opportunities to emerging artists, students and creative minds to express their creativity in collaborative art, architecture and design projects. Since the inception of the program thousands of students across Colorado have collaborated on innumerable projects.

3 of 20

Who is it for?

  • Target Audience:
    • Undergraduate art students interested in sculpture, design, installations, and public art
    • Early to mid-career artists who want to demonstrate their expertise and leadership skills
    • Archetype: The Caregiver
      • service to community

4 of 20

Design Brief

  • Objective:
    • create a new logo and branded collateral for MOA’s Design & Build Program
    • ensure that Design & Build pairs well with MOA’s visual identity
  • Deliverables:
    • Logo + Style Guide
    • Merch/Swag: t-shirt, water bottle, tote bag, sketchpad, folder, sticker
    • Print: tri-fold brochure, rack card, competition brief, certificate
    • Keynote/Powerpoint presentation template

5 of 20

old logo

new logo

6 of 20

7 of 20

Trifold Brochure

8 of 20

Folders

9 of 20

Pens

10 of 20

11 of 20

12 of 20

13 of 20

14 of 20

  • Keynote/PPT presentation slides
    • link to template

15 of 20

  • Sketch Pads

16 of 20

17 of 20

18 of 20

19 of 20

20 of 20

Thank you