CLIENT’S NAME
SEO AUDIT & RECOMMENDATIONS �REPORT
SEO Executive Summary
Overall SEO Score
Poor
High Priority Issues
Medium Priority Issues
Low Priority Issues
Overall, looking at the current issues on the website, we found that the SEO for SmartDrive is below average. That said, there is a big room for improvement. By working to fix the issues identified in this audit, you’ll be able to achieve higher rankings for more competitive keywords.
This prioritized list shows the key SEO elements to optimize, from highest to lowest priority.
Simply start with #1 in each category and work your way down the list. By implementing the changes that we have recommended, https://www.example.net/ will be well on its way to achieving more excellent rankings and visibility on search engines.
Insights
Keyword Phrases Analysis
A keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query. Below are few examples.
A group of two words are considered as 2 phrase keyword, like "Online Marketing”.
A group of Three words are considered as 3 phrase keyword, like "Online Marketing Strategy”.
A group of Four words are considered as 4 phrase keyword, like "Online Email Marketing Strategy”.
Keyword Analysis Report
It is clearly visible that 2, 3 & 4 phrases keywords are contributing more in terms of impressions in Google SERPs. Thus, it is recommended to focus on keywords having 2, 3 & 4 phrases for an effective presence in Google SERPs.
The above graph represents the set of keywords distributed on the basis of search phrases with their respective sum of impressions for each set. The further breakdown of keyword analysis is explained in the next slide.
Breakdown of Phrases Keywords
Phrase | Position Trend | No. Of Keywords | Avg. Position | Average Ctr | Total Impressions |
2 Phrase Keywords | 1 to 10 | | | | |
11 to 20 | | | | | |
21 to 30 | | | | | |
31 to 40 | | | | | |
41 to 50 | | | | | |
Above Page 5 | | | | |
Phrase | Position Trend | No. Of Keywords | Avg. Position | Average Ctr | Total Impressions |
3 Phrase Keywords | 1 to 10 | | | | |
11 to 20 | | | | | |
21 to 30 | | | | | |
31 to 40 | | | | | |
41 to 50 | | | | | |
Above Page 5 | | | | |
Breakdown of Phrases Keywords
The table represents the Average CTR along with other calculative metrics obtained from 2, 3 & 4 phrases keywords. The next slide covers the next steps for optimising these keywords.
Phrase | Position Trend | No. Of Keywords | Avg. Position | Average Ctr | Total Impressions |
4 Phrase Keywords | 1 to 10 | | | | |
11 to 20 | | | | | |
21 to 30 | | | | | |
31 to 40 | | | | | |
41 to 50 | | | | | |
Above Page 5 | | | | |
Next Steps for Phrase Keywords
Insights
The data clearly shows up that 2 & 3 phrases keywords ranking in the range of 1 to 10 position are gaining maximum CTR. Whereas, other keywords are failing to gain impressions & CTR effectively as they are falling on the 2nd, 3rd and 4th page of search engine. For 4 phrases keywords, the data clearly shows up that keywords ranking in the range of 1 to 10 and 11 to 20 positions are gaining maximum CTR (total 14% Approx).
Impact
The data clearly shows up that 2 & 3 phrases keywords ranking in the range of 1 to 10 position are gaining maximum CTR. Whereas, other keywords are failing to gain impressions & CTR effectively as they are falling on the 2nd, 3rd and 4th page of search engine. For 4 phrases keywords, the data clearly shows up that keywords ranking in the range of 1 to 10 and 11 to 20 positions are gaining maximum CTR (total 14% Approx).
Recommendations
There is a great scope of improvement for the keywords which are ranking on the 2nd, 3rd & 4th pages.
To improve current CTR, we recommend performing proper keyword research and adding the best keyword in the content to gain good ranking
position on the 1st page.
High Priority Issues
Meta Title
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.
Meta Title Analysis
Page URL | Current Meta Title | Meta Title Length (Characters) | Issue | Total No. of Pages Affected |
xxx.xxxxx.com | SmartDrive SmartIQ® Transportation Intelligence - SmartDrive | 60 | Missing Keyword Focus | 4 |
xxxx.xxxxx.com | Postal Fleet Services – SmartDrive | 34 | Duplicate Meta Title | 120 |
Key Findings
Recommendations
Meta Title Analysis
Title tag placement
An example for two key pages with recommended title tags,
along with targeted keywords can be found in the next slide.
Page URLs | Current Title | Length |
xyz.com/1 | ABC | XYZ | 90 |
xyz.com/2 | DEF | XYZ | 85 |
xyz.com/3 | GHI | XYZ | 70 |
Example of a Few Pages Which Require Title Optimisation
Findings: Uplers has identified a number of short title tags – meaning they are not using the character limit effectively. A list of the pages that require revised title tags has been provided in a separate document, within the tab labeled, ‘Short Title Tags’ (Website Meta Data).
Meta Title Analysis
Page URLs | Keywords | Search Vol. |
xyz.com/1 | ABC | 90 |
xyz.com/2 | DEF | 85 |
xyz.com/3 | GHI | 70 |
Key pages with their respective target keywords
Recommendations: Uplers has identified a number of short title tags – meaning they are not using the character limit effectively. A list of the pages that require revised title tags has been provided in a separate document, within the tab labeled, ‘Short Title Tags’ (Website Meta Data).
Impact: By fixing this, we can hopefully expect an improvement in the organic month over month trend and ranking.
Page URLs | Current Title Tag | Length | Optimised Title Tag | Length |
xyz.com/1 | ABC | 90 | Contains Targeted keywords | 56 |
xyz.com/2 | DEF | 85 | Contains Targeted keywords | 56 |
xyz.com/3 | GHI | 70 | Contains Targeted keywords | 56 |
Optimised Title Tag
Meta Title Recommendations
Why Meta Titles are Important
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Recommendations
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Impact
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Medium Priority Issues
Meta Description
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates.
Meta Description Analysis
Page URL | Current Meta Description | Meta Description Length (Characters) | Issue | Total No. of Pages Affected |
xxxx.xxxxxx.com | SmartDrive SmartIQ® Transportation Intelligence - SmartDrive | 60 | Missing Keyword Focus | 4 |
Key Findings
Recommendations
Meta Description Recommendations
Why Meta Descriptions are Important
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Recommendations
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Impact
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Competitor Analysis
Competitive Link Analysis
Backlinks Metrics | Client | Competitor - 1 | Competitor - 2 | Competitor - 3 |
Total No. of Referring Domains | | | | |
Total No. of Backlinks | | | | |
Total No. of Dofollow Backlinks | | | | |
Total No. of Nofollow Backlinks | | | | |
Key Findings
Recommendations
Competitive Traffic Analysis
Traffic Metrics | Client | Competitor - 1 | Competitor - 2 | Competitor - 3 |
Visits | | | | |
Unique Visitors | | | | |
Page/Visit | | | | |
Avg. Session Duration (MM:SS) | | | | |
Bounce Rate | | | | |
Key Findings
Recommendations
Competitive Traffic Analysis
Marketing Channel | Client | Competitor - 1 | Competitor - 2 | Competitor - 3 |
Direct | | | | |
Referral | | | | |
Organic Search | | | | |
Social | | | | |
Paid | | | | |
Key Findings
Recommendations
Organic Visibility
Visibility Metrics | Client | Competitor - 1 | Competitor - 2 | Competitor - 3 |
Total No. of Organic Keywords | | | | |
Branded Traffic | | | | |
Non-Branded Traffic | | | | |
Key Findings
Recommendations
Competitive Organic Keywords Ranking
Keyword Ranking Distribution | Client | Competitor - 1 | Competitor - 2 | Competitor - 3 |
No. of Keywords in Top 3 | | | | |
No. of Keywords in Top 10 | | | | |
No. of Keywords in Top 20 | | | | |
No. of Keywords in Top 50 | | | | |
No. of Keywords in Top 100 | | | | |
Key Findings
Recommendations
Potential Keywords for SEO Campaign
Keyword | Avg. Monthly Searches (Country Specific) | Keyword Difficulty | Current Keyword Position | Landing Page in SERP |
Keyword 1 | | | | |
Keyword 2 | | | | |
Keyword 3 | | | | |
Keyword 4 | | | | |
Keyword 5 | | | | |
Key Findings
Recommendations
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