Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation.

Social media marketing strategy

Inbound Marketing

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Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey.

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classic examples of inbound marketing

Social Media Marketing

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promotes your brand and your content on Social Media Channels

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• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest

Social Media Marketing Tips to Skyrocket your Traffic

1. Define your goals

• Be specific
• Set attainable goals
• Make sure that your goals are measurable

2. Learn about your target audience

Without the support of your audience, your strategy will be in vain.

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Drawing your social media strategy around your audience is a must.

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• What do we want to get out of the post?
• Who are our users?
• What do our users want?
• What experience are we trying to provide?
• How will we measure success?

3. Select your social media platforms wisely

4. Build a winning game plan for social media marketing

• Here are a few things to help you out with your social media strategy:
• Make a list of upcoming festivals and special days
• Create a content theme to provide your audience with a unified experience
• Prepare a list of hashtags for different platforms
• Make sure it covers your primary events, features, and campaigns

5. Set up a social media content calendar

Imagine being on 8 different platforms and posting manually on each of them 3 times a day.

6. Let the tools empower your strategy

Try to automate as much of the activity as possible. For example, schedule your social media updates ahead of time.

7. Use the art of storytelling

It’s the stories that sell, not the product!

We, humans, connect to stories.

It is the emotional attachment that a brand builds with its audience.

Stories inspire ideas and encourage interaction.

Share successive posts

8. Use emoticons

use of emotions is extremely important to convey the desired tone and emotion behind the message.

9. Optimize your post frequency

• How often should you post per day?
• What type of content should you post?
• What is the ideal number of posts per day?

Your answers come along with your analysis, experience, and tests of what works for you and what doesn’t work.

10. Share quality visual content

11. Dive deep into social media analytics

Reviewing analytics emphasizes on stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc.

Build profiles with a diverse content strategy

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Explore the feature of going live

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Advertising

Tagging is important.

TAGS ARE NOT AS BENEFICIAL

ON LINKEDIN, PINTEREST, GOOGLE+, OR YOUTUBE

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USE TAGS ON FACEBOOK,

INSTAGRAM, AND TWITTER

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