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BRAND GUIDELINES

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  • LOGOS
  • BRAND FONTS
  • COLOR PALETTE
  • APPROVED USES
  • INCORRECT LOGO USE
  • BRAND APPLICATIONS

TABLE OF CONTENTS

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LOGO DESIGN

Main Logo Black & White

Positive Version Variations

Negative Version Variations

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LOGO DESIGN

Main Logo Brand Color Palette

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Positive Version Variations

Negative Version Variations

LOGO DESIGN

Stamp Logos - Brand Colors And Black & White Variations

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Positive/Negative Version�Black & White

Color Version�Guernsey Blue

BRAND ISOTYPE

Outline And Solid Color Versions

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LOGO DESIGN

Brand Fonts

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LOGO PRIMARY FONT - NEXA BOLD FONT

​

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Abcdefghijklmnopqrstuvwxyz

1234567890

,;.:_!”#$%&/()=?¡¨¨[]°|

LOGO SECONDARY FONT - KANIT FONT FAMILY

​

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Abcdefghijklmnopqrstuvwxyz

1234567890

,;.:_!”#$%&/()=?¡¨¨[]°|

BRAND TYPOGRAPHIES

Logo Fonts

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SECONDARY FONT:

INTER FONT FAMILY

(BODY TEXT)

​

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Abcdefghijklmnopqrstuvwxyz

1234567890

,;.:_!”#$%&/()=?¡¨¨[]°|

NEXA BOLD FONT SUBSTITUTE:

MONTSERRAT FONT FAMILY

(HEADERS)

​

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Abcdefghijklmnopqrstuvwxyz

1234567890

,;.:_!”#$%&/()=?¡¨¨[]°|

BRAND TYPOGRAPHIES

Website

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SECONDARY FONT:

INTER FONT FAMILY

(Secondary Titles - Uppercase | Body Text - Uppercase and Lowercase)

​

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Abcdefghijklmnopqrstuvwxyz

1234567890

,;.:_!”#$%&/()=?¡¨¨[]°|

NEXA BOLD FONT SUBSTITUTE:

MONTSERRAT FONT FAMILY

(HEADERS)

​

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Abcdefghijklmnopqrstuvwxyz

1234567890

,;.:_!”#$%&/()=?¡¨¨[]°|

LOGO AND BRAND TYPOGRAPHIES

Presentations

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GUERNSEY BLUE

​

C: 99, M: 83, Y: 35, K: 25

R: 24, G: 56, B: 98

Hex: #183862

Pantone: 534 C

COLOR PALETTE

SONIC BLUE

​

C: 78, M: 30, Y: 0, K: 0

R: O, G: 138, B: 216

Hex: #2886c8

Pantone: SKY2382C

SONIC RED - Limited Use

​

C: 0, M: 94, Y: 64, K: 0

R: 228, G: 0, B: 70

Hex: #e81c48

Pantone: CHERRY192C

BRAND COLOR PALETTE

Approved Brand Colors

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PHOTOGRAPHY

Approved Uses

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LOGO DESIGN

Incorrect Logo Use

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BRAND APPLICATIONS

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FACEBOOK

Social Media Graphics

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WEB DESIGN

Brand Applications

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POLO SHIRT

Brand Applications

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HOODIE AND BOMBER JACKET

Brand Applications

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ACCESSORIES

Brand Applications

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SONIC BRAND STANDARDS

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BRAND TYPOGRAPHIES

Logo Fonts

CARHOP SANS BLACK

Callout Titles

(All Caps)

​

​

CARHOP SANS BLACK

Headlines

(All Caps)

​

​

CARHOP SANS MEDIUM

Body Copy

(Sentence Case)

​

CARHOP SANS BLACK

Pricing

(All Caps)

​

CARHOP SANS BOLD

Product Details

(All Caps)

​

​

HELVETICA NEUE CONDENSED

Legal

(Sentence Case)

​

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BRAND COLOR PALETTE

Approved Brand Colors

C: 78, M:30, Y: 0, K: 0

R:0, G: 138, B: 216

Hex: #1386c8

Pantone: SKY2382C

C: 50, M:0, Y: 12, K: 0

R:116, G: 210, B: 231

Hex: #6fd0e7

Pantone: FROST2197C

C: 93, M:55, Y: 16, K: 25

R:40, G: 87, B: 128

Hex: #275681

Pantone: MIDNIGHT2161C

Limited Use

C: 0, M: 94, Y: 64, K: 0

R: 228, G: 0, B: 70

Hex: #e81c48

Pantone: CHERRY192C

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LOGO DESIGN

On Backgrounds

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LOGO DESIGN

Cropped

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BRAND TAGLINE

On Backgrounds

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BRAND TAGLINE

Alternatives

STACKED VERTICAL

STACKED CENTER

STACKED LEFT

HORIZONTAL

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By The Culture Agency

www.thecultureagency.co I emily@thecultureagency.com