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About Me

I started my music career blogging (Stic-of-the-Week) in 2009, and soon after had partnerships with companies - H&M, JewelMint, and Do312 which took the blog to the next level. In 2012 I did music marketing for Chicago music TV show called JBTV, and helped them develop partnerships with Popchips, Pretzel Crisps, Vita Coco and Red Bull. About a year later got a call from Universal Music Group and was soon hired there to do Artist Development for Midwest, and was one of the only market employees based out of Chicago. After about a year I got moved over to Interscope Records to deal with those artistes solely - and my role evolved into one day being a music video sets, to doing pop-up events for artistes. One common thread was always partnering up with companies - music partnerships.

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Chelsea Steps to get a Partnership for a ARtist

1. Define bands popularity when targeting certain companies, this helps determine which size companies you should target.

2. Talk to the band/manager, and have a list of interests so when speaking to the company you can speak about the band and if they use the project or something similar.

3. Start small and build up partnership. You don’t always have to go big the first go around. You want to build the brands trust.

4. You shouldn’t always ask for money. For developing artists strategic partnerships could mean money later on, which means growing followers from piggybacking off their brand following.

5. Find out the marketing contacts at the companies band likes, and get them tickets! I will say 95% of the time this is going to be a large artist, and most likely the company won’t be able to afford to do a partnership with them. Make sure to get them tickets to the show at least! :)

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BøRNS/ ZIPCAR

CD was placed in cars so people could listen to album, people also had a chance to win tickets to shows.

Target demo was college campuses, since for Zipcar, you only have to be 18 years old to drive cars.

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SKELA // ZIPCAR + VIRGIN HOTELS

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THe STRUTS / ZIPCAR

Custom magnet on Zipcar Mini Cooper, the lead singer also drives a vintage Mini Cooper.

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X AMBASSADORS/ METROPOLIS

XA Jungle Blend Coffee + Performance on CTA el Tracks in Chicago.

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SHAKE SHACK / BøRNS

Børns Music was played at all Shake Shack locations.

Exposure of Børns to Shake Shake social media following.

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MGK / Halloween

Machine Gun Kelly Haunted House album release and meet in greet.

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The 1975 / LOllapalooza

Lollapalooza pre-party at 1st Ward/ Chop Shop Chicago. For fans to meet The 1975 and see a small performance with the band.

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Cherrytree/ Public Hotel

Cherrytree Music Company and Public Hotel team up to bring Cherrytree week in Chicago.

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Rise against / DK

Rise Against, DK BMX Bikes along with pro-rider Brian Kachinsky team up and give signed DK bikes out to two lucky fans.

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Tame IMPALA / Listening EVENTS

Teamed up with local record stores to play Tame Impala’s ‘Currents’ album on release day.

Fans got exclusive lithograph with purchase.

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Tretorn Shoes/COMPLEX

Complex Magazine and Tretorn Shoes - for new artistes.

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Apple STORE/ Jessie Ware/ X ambassadors

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CARLY RAE JEPSEN/ BEAUTY BAR

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SKELA / PRISM/

1 HOTEL

Partnered up with PRISM & 1 Hotel to have Skela up and coming artist perform over Art Basel.

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