Berenisse Castillo

oatcasaviva@gmail.com

773-556-1322

No healthy options, no choice

​

​

​

Latinas in their community face a stark reality — healthy food options are scarce, while expensive, processed alternatives dominate their neighborhoods

​

The story behind Oatcasaviva

Good food should work for you — not against you. As a Latina-founded initiative, my mission is simple: to create healthy, culturally meaningful food that every Latina can feel good about eating.

Behind the mission is a woman who moves between worlds — a corporate professional by day, a HYROX athlete by training, and a volunteer by calling. I bring that same dedication, discipline, and community focus to everything I create.

Who we are

​

​

​

• OatCasaViva: an oatmeal brand made for Latinas seeking healthier, more accessible choice
• Quick, wholesome oatmeal designed for everyday life
• Nutritious and convenient—easy to start the day right

Target Customer

​

• Target: Latina women ages 25–40
• Motivation: want to adopt healthier lifestyles and better eating habits
• Barrier: limited access to convenient, nutritious food options in their communities

​

​

​

​

​

Market size & growth

• Latinas face higher rates of chronic illness driven by limited access to healthy food
• OatCasaViva delivers healthy, affordable oatmeal-based meals to communities
• Currently serving Little Village and Pilsen neighborhoods in Chicago

​

Industry trends

• The global oatmeal market was valued at $10.4B in 2024 and is projected to reach $17.5B by 2034, driven by rising demand for healthier, functional foods
• Growth is fueled by consumers prioritizing fiber-rich, heart-healthy, and minimally processed foods — with strong demand for convenient, on-the-go breakfast options
• North America leads the market, making it the ideal landscape for OatCasaViva to capture a growing, health-conscious consumer base
• ​

How we serve to our customer

Call to action

THANKS!