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PERSONAL BRAND
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SPEAKERS
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Shez Iqbal, He/Him
Director of Publisher Partnerships
Northern Europe
I N P A R T N E R S H I P W I T H
I N T R O D U C I N G :
Criteo
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Samantha Wallace, She/Her
Head of Marketing
I N P A R T N E R S H I P W I T H
I N T R O D U C I N G :
Squarespace
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Jerry Daykin, He/Him
Digital Transformation and�Media Advisor
I N P A R T N E R S H I P W I T H
I N T R O D U C I N G :
#Digital Sense
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Carly Bedford, She/Her
Global Client Lead
I N P A R T N E R S H I P W I T H
I N T R O D U C I N G :
Publicis Groupe
IAA�Personal Branding Session 1
July 2024
I asked my team
Personal Values and Work Values
Soft Skills
Networking
About Me��Worked – client, consultancy and agency��Looked for jobs that interested me (and worked with great people)
Clarity on what you would like from the job
Work / careers are not linear
Personal values and work values: Align as closely to your personal values and your work values – and what motivates you
What do you want from work – it is in phases – What can you learn? What experiences? What types of brands / people/ companies you want to work with?
Soft skills
Align as closely to your personal values and your work values – and what motivates you
Work is not linear
What do you want from work – it is in phases – What can you learn? What experiences? What types of brands / people/ companies you want to work with?
Soft skills take just as much work as hard skills – and you need to set aside time for them
Ask for / volunteer for the training
Participate
Put the prep in and practice practice practice
Networking
Align as closely to your personal values and your work values – and what motivates you
Work is not linear
What do you want from work – it is in phases – What can you learn? What experiences? What types of brands / people/ companies you want to work with?
Soft skills take just as much work as hard skills – and you need to set aside time for them
Ask for / volunteer for the training
Put the prep in and practice practice practice
Participation is networking
Speak with people who interest you – it will come across in the way you communicate
Use social media as it makes sense for you
Play to your strengths to build confidence
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Shez Iqbal, He/Him
Director of Publisher Partnerships
Northern Europe
I N P A R T N E R S H I P W I T H
I N T R O D U C I N G :
Criteo
BRAND
PERSONAL
Your
SHEZ IQBAL
COACH
MENTOR
DEI CHAMPION
PODCAST HOST
LEADER
PARENT
5 ADVANTAGES OF
A STRONG
PERSONAL BRAND
STAND STILL
PERSONAL
BRAND
What is Your?
BRAND
PERSONAL
Your Internal
Lead on a project
Find a Sponsor/Pay it forward
Create your comms plan
EXTERNALLY
INVEST & BUILD
Invest in
Build your own
VISIBILITY
Externally
Internally
-Or do both!!
REMINDER
Know what you stand for.
How you want to be seen.
What your goals are.
@leadershipincolour
CONTACT
MOBILE
shez@playhousepartnership.com
+447944091878
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Samantha Wallace, She/Her
Head of Marketing
I N P A R T N E R S H I P W I T H
I N T R O D U C I N G :
Squarespace
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Jerry Daykin, He/Him
Digital Transformation and�Media Advisor
I N P A R T N E R S H I P W I T H
I N T R O D U C I N G :
#Digital Sense
THIS IS ME…
MONDELEZ
DIAGEO
GSK CONSUMER�(HALEON)
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^
BEAM SUNTORY
@jdaykin
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OUTVERTISING
CONSCIOUS�ADVERTISING�NETWORK
WFA DIVERSITY�AMBASSADOR
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OUT AND PROUD
THIS IS ALSO ME…
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@jdaykin
SPEAKING�& PANELING
BLOGGING, WRITING &�POSTING
PODCASTS &�YOUTUBE
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AUTHOR
MY ‘PERSONAL BRAND’…
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5 THINGS TO THINK ABOUT
@jdaykin
^
INDUSTRY
5 THINGS TO THINK ABOUT
1. You Don’t Need A Big Master Plan�(Just work out what first steps you are comfortable with)�
@jdaykin
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5 THINGS TO THINK ABOUT
1. You Don’t Need A Big Master Plan�(Just work out what first steps you are comfortable with)�
2. Be Your Authentic Self – Follow Your Passions�(Get involved in industry action, or at least have a perspective)
@jdaykin
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5 THINGS TO THINK ABOUT
1. You Don’t Need A Big Master Plan�(Just work out what first steps you are comfortable with)�
2. Be Your Authentic Self – Follow Your Passions�(Get involved in industry action, or at least have a perspective)
3. Don’t Be Afraid To Ask�(Learn what your strengths are, push & pitch for new opportunities)�
@jdaykin
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5 THINGS TO THINK ABOUT
1. You Don’t Need A Big Master Plan�(Just work out what first steps you are comfortable with)�
2. Be Your Authentic Self – Follow Your Passions�(Get involved in industry action, or at least have a perspective)
3. Don’t Be Afraid To Ask�(Learn what your strengths are, push & pitch for new opportunities)�
4. Consider Your Business Alongside Your Personal Brand Building�(Give the people in charge a reason to say ‘yes’)
@jdaykin
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5 THINGS TO THINK ABOUT
1. You Don’t Need A Big Master Plan�(Just work out what first steps you are comfortable with)�
2. Be Your Authentic Self – Follow Your Passions�(Get involved in industry action, or at least have a perspective)
3. Don’t Be Afraid To Ask�(Learn what your strengths are, push & pitch for new opportunities)�
4. Consider Your Business Alongside Your Personal Brand Building�(Give the people in charge a reason to say ‘yes’)
5. Apply Your Marketing Skills To Yourself�(A logo? Paid media? Starting something new? Why the hell not!)
@jdaykin
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BREAKOUTS
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THANK YOU
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WHAT’S NEXT?
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MAILING LIST
SOCIAL
STAY IN TOUCH!