Romantic Gypsy

MDSE 3250 Apparel Line Final Project

S/S 2016-2017

March 3, 2017

Rebecca Altman, Haile Greenlee, Megan Thomas

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Business plan

• Company name: Gypsy
• Private brand name: romantic Gypsy
• mission statement: TO empower women to live a lighthearted and free-spirited life
• product category: women’s apparel
• size range(s) to be produced: S, M, L
• delivery date desired: March 3, 2017

Production:

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Start January 2017

Shipment:

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Start February 2017

Delivery Date:

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March 3, 2017

Trend Analysis:

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Start May 2016

Design and Sampling:

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Start June 2016

Sourcing:

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Start October 2016

Target market profile

• target market:
• Our target market is for Young, confident, and single Women ages 19 to 39 years old who embrace a free-spirited outlook on life and enjoy taking risks
• We plan to provide our consumers with a relaxed and bohemian chic Lifestyle of apparel garments. Our target market consists of young, optimistic millennials who are curious, enjoy traveling, and are environmentally friendly.
• other stores this customer may shop at: urban outfitters, Altar’d State
• benchmark brand: Altar’d State
• aspirational brand: Free People

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Target Market Continued

Concept board

Analysis of Inspirational garment

Chloé

$2,650

White Sleeveless V-neck Butterfly Top

Approx. Length: 18.5"L down center back. V neckline. Sleeveless

Self-tie closure at shoulders; tassel detail. A-line silhouette. Asymmetric hem. Flax/nylon; combo, cotton/flax/nylon/polyester; lace, cotton/polyester.

Lining, silk. Dry clean. Made in France of Italian material. Color: MILK

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Target Customer for the aspirational brand is middle class, young females who are 18-45 years old.

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Strengths:

• Quality of fabric and findings used
• Crochet detailing

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Opportunities:

• More colorways
• Turn into a crop top

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Weaknesses:

• High price
• One colorway

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Challenges:

• Intricate lace detailing
• Added tassels

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Apparel line page

Peasant Blouse

• Romantic Gypsy S/S 2017 by Gypsy
• A woven blouse with a lace-up V-neckline
• Colorways: periwinkle, serenity, monticello Peach, oatmeal
• 100% rayon
• Hand wash cold
• suggested retail value $33.99

Low cut maxi dress

• Romantic Gypsy S/S 2017 by Gypsy
• A sleeveless woven maxi dress featuring a plunging V-neckline, a cross strap back, and high side slits
• colorways: daffodil, pistachio, brisk blue
• Shell and Lining 100% Polyester
• Dry clean only
• suggested retail value: $48.99

Long Sleeve Romper

• Romantic Gypsy S/S 2017 by Gypsy
• long sleeve Romper with a deep v-neckline and lace trim
• colorways: porcelain,dusty rose
• 100 % polyester
• Hand Wash Only
• Suggested Retail value: $47.99

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Flare jeans

• Romantic Gypsy S/S 2017 by Gypsy
• Flare Jeans
• Classic Flare jeans with thick stitching and two side pockets
• Colorways: limestone, latte, waterfall
• 100% Cotton
• Machine wash cold with like colors, tumble dry low
• suggested retail value: $49.99

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Button down mini skirt

• Romantic Gypsy S/S 2017 by Gypsy
• Denim Mini Skirt with two front pockets and frayed edging
• Colorways: Steel blue, moss green, cantaloupe
• fiber content: 77% cotton, 21% polyester, 2% elastane
• Machine wash cold with like colors, tumble dry low
• suggested retail value: $32.99

Crochet V-Neckline Crop top (knock off)

• Romantic Gypsy S/S 2017 by Gypsy
• Crochet V-neck crop top with detailing on front and back
• Colorways: Creme and Tan
• fiber content: 100% cotton, Lining 100% SIlk
• Hand Wash only
• suggested retail value: $44.99

Crochet Crop Top cost & pricing sheet

Peasant Blouse cost & pricing sheet

Low cut maxi dress cost & pricing sheet

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Denim button down skirt cost & pricing sheet

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Flare jeans cost & pricing sheet

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Long Sleeve Romper cost & pricing sheet

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