The Cycling Call Project by The Equalisers

Constantinos Christodoulides

Zenia Barry

Dimitris Margaritis

Air Pollution - Our Solution

One of the biggest challenges yet that we face as a mankind is the air pollution. Air pollution is the first and foremost problem that we face everyday due to the many cars and factories that are producing carbon dioxide. The everyday use of vehicles is the main reason that air pollution is increasing.

Our solution to this problem is the use of bicycles instead of cars and motorcycles because they are cheap and an athletic way of transportation. Additionally we want to environmentally educate everyone who is willing to join us and also some people who may not join us by the time being.

Who are The Equalisers

We are a non-profit organisation whose main plan is to gather more and more people in order to fight the air pollution. Our main tool is social media because with them we gather all the people we need. Our goal is also to promote cycling tours and events not only in Athens but all around Europe in order to promote the cycling habits and air pollution fight

Our campaign focuses on these specific target groups:

• Young children
• University students
• People over 30
• Activists
• Cyclers - Athletes

Our actions

Our organisation is mainly planning on some specific actions:

• Tours through the city streets
• Events and educational activities
• Seminars from professional cyclers

In collaborations with some partners we are also focusing on these actions:

• Discounts on cycling goods from bike shops
• Free electric bikes in specific local communities
• Collaboration with city council in order to create new bike streets

Our business model

Our key resources:

• Sponsorship from cycling business
• Volunteering from the community
• Promotion from sport athletes and activists

Core structures:

• As for the events and the projects we need sponsors in order to make it happen.
• We need the help of the local communities and the organisations.
• Most important for us is to gain more and more volunteers.

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Our progress so far

Interview with some specific audience from our target group in order to find out what are the thoughts of our project and how far are they willing to join us.

Our campaign plans is about planning a tour in the beginning of March. Our project will take place in Athens centre, and more general in Syntagma Square. We are planning to have many volunteers to help us organize the tour and also we will be in touch with some influencers and cyclers in order to gather more people to the event.

Aftermath

• We were in touch with many city councils around Athens and we came to the conclusion that is difficult to organise an event like this because of the Covid-19 pandemic and especially until May.
• Many people sent us positives messages regarding our campaign and they are willing to help us organise the next available event.
• We came to the conclusion, that the event must take place in the summer when the pandemic elaborates.
• Although, we had a huge impact on social media we decided to organise a social campaign where people would post of their bicycles with the hashtag #thecyclingcall.

Conclusion

We need more people to help us in this cause because without them we cannot fight for our planet. Air pollution is a non-stop problem for our generation and we must use every mean available such as bikes in order to defeat this problem.