Michael Rapino

Creative Director & Senior Partner

Harnessing AI

For Small Businesses

��Tools for Productivity, Creativity, and Growth

Three Use Cases

for ChatGPT

• Use Case #1: Email Drafting
• Use Case #2: Rapid Formatting
• Use Case #3: SEO Keyword Research
• *BONUS* Use Case #4: Content Outline (oops!)

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Note: These examples show just a glimpse of ChatGPT’s potential. Tailor it to your needs to unlock even more value for your business.

Use Case #1

Email Drafting

Manual & Automated

1. Use ChatGPT to draft personalized email responses automatically.
2. Integrate with Make.com or Zapier.com to generate first drafts for incoming emails, saving time and ensuring consistent communication.

Requirements:

• Account at Platform.OpenAI.com
• Zapier.com (or Make.com) Account
• ChatGPT Account (ChatGPT.com)

Prompt Examples:��Generic Template: As a [role], draft a [tone and style] email reply to [email being replied to] in [format], ensuring a delivery that conveys [quality].

• Formal and Professional
1. "As a [professional copywriter], draft a [highly formal and polished] email reply to [email being replied to] in [plain text format], ensuring a delivery that conveys [professionalism and respect]."
• Casual and Friendly
• "As a [skilled copywriter], write a [casual and approachable] email reply to [email being replied to] in [plain text format], maintaining a delivery that is [friendly and relaxed while still being professional]."

Use Case #1

Automated Email Drafting

Use Case #2

Rapid Formatting

Example: Unformatted Customer Data

Prompt: I have a set of unformatted data that needs to be organized. Format the provided data into a [markdown table] with appropriate columns and headings based on the content provided.��Unformatted Data: [Insert your unformatted data here]��

Quick Tip: Other Large Language Model Tools

Prompts can be used with many tools, such as:�Gemini.Google.com, Claude.ai, and Perplexity.ai

Unformatted Test Data:

• Name: Bart Simpson�Email: bart@eatmyshorts.com�Phone: (555) 123-4567�Address: 742 Evergreen Terrace, Springfield�Signup Date: 2024-07-22
• Email: sarah.connor@downwithskynet.com�Address: 456 Oak St, Springfield�Phone: (555) 987-6543�Name: Sarah Connor�Signup Date: 2024-07-25

Use Case #2

Rapid Formatting

• Organize messy, unstructured data.
• Improve data quality by fixing errors.
• Enable insights with structured data.
• Enhance decision-making with data-driven insights.

Example: Turn inconsistent customer lead data from forms or emails into a clean table.

Other Use Cases:

• Organize customer feedback (reviews, surveys)
• Clean up sales leads (contact info, sources)
• Structure inventory data (product lists, stock levels)
• Standardize employee records (HR info, performance)
• Format marketing metrics (campaign results)

Key Benefits of Using

AI to Format Data

Use Case #3

SEO Keyword Research

Step One in Website Content Marketing

Prompt: Act as an SEO keyword research expert fluent in [English]. For this request, you’re going to work with the topic [SEO Backlinks], and provide me with:

1. The [10] most popular keywords associated with it.
2. The [10] most popular long-tail keywords related to it.
3. The [10] most popular LSI keywords related.
4. [10] different popular related keywords to target with blog posts.
5. [10] popular related keywords to target with YouTube videos.

Provide the lists as requested without repeating yourself, self-referencing, or explaining your actions. Only respond with the requested information.

Keyword-Rich Content for Your Website

Prompt: Act as a content outline creator fluent in [English]. For this request, you’re going to work with the following keywords:

[List of keywords generated from the previous prompt]

Provide a detailed content outline for a webpage or blog article based on these keywords. The outline should include a clear introduction, main body sections, and a conclusion.

Bonus Round

Content Outline Creation

Transform Your Video

with

The next generation of storytelling is here!

• Effortless Video Creation: Studio-grade videos made faster with AI-powered online editor.
• Instant Captions: Convert audio to captions with a single click.
• Multilingual Support: Translate videos in 28+ languages in seconds.
• Perfect Eye Contact: Correct eye contact issues directly in post-production.
• AI-Driven Content: Generate and edit talking videos with AI, including the world's first 3D avatar for content creation.

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To create an account, go to Captions.ai.

• AI Avatar Generator
• AI Video Editor
• AI Ad Generator
• Online Video Editor
• Add Subtitles
• AI Eye Contact
• AI Clips Generator
• Video Translator

�Navigate AI Landscape

• Streamlined Discovery: Easily find AI tools suited to your needs.
• Categorized Solutions: Browse through categorized AI technologies.
• Effortless Exploration: Discover tools tailored for your workflow.
• Stay Updated: Access the latest AI innovations with ease.

Photo by Pexels

Simplify Your AI Tool Search on FutureTools.io

Download Full Presentation at

Mediastead.com/AI-Unlocked

Michael Rapino

Creative Director & Senior Partner

Mediastead.com

Michael@Mediastead.com�(570) 325-1968

Digging Deeper into AI

The Many Applications of AI

• Enhancing Your Social Media Strategy
• Analyzing Market Trends
• Improving Customer Service
• Personalizing Marketing Efforts
• Streamlining Operations
• Innovating Product Development
• Measuring Performance and ROI
• Building Brand Awareness

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Note: This list is not exhaustive—AI offers countless possibilities for innovation and efficiency.

Enhancing Your Social Media Strategy

Engage Like a Pro

• Engage Customers Consistently: AI-driven tools ensure a steady content flow.
• Optimize Posting Times: Track engagement and get suggestions for the best times to post.
• Refine Your Strategy: Benchmark against competitors to improve your approach.
• Utilize Tools: Platforms like Sprout Social enhance your social media effectiveness.

Analyzing Market Trends

Stay Ahead of the Curve

• Accurate Data Analysis: AI tools provide precise insights into market data and consumer behavior.
• Agile Marketing Strategies: Use these insights to create informed and flexible marketing strategies.
• Anticipate Market Shifts: AI helps small businesses foresee changes and react quickly.
• Data-Driven Growth: Make smarter decisions that drive business growth through AI-powered insights.

Improving Customer Service

AI at Your Service

• 24/7 Availability: AI chatbots offer round-the-clock customer support.
• Efficient Service: Handle inquiries, complaints, and product info quickly.
• Save Time: Automate routine tasks, freeing your team to tackle complex issues.
• Boost Customer Satisfaction: Happy customers drive repeat business and positive word-of-mouth.

Personalizing Marketing Efforts

Target with Precision

• Tailored Campaigns: Use AI to analyze customer data for personalized marketing.
• Enhanced User Experience: Suggest products based on customer behavior.
• Boost Conversions: Personalization drives higher conversion rates and loyalty.
• Transform Marketing: Shift from generic to tailored experiences with AI.

Streamlining Operations

Efficiency Unlocked

• Streamline Operations: Automate routine tasks for improved business efficiency.
• Simplify Processes: AI tools handle scheduling, inventory management, and more.
• Focus on Strategy: Free up your team to concentrate on strategic tasks.
• Enhance Profitability: Greater efficiency can lead to better profitability for small businesses.

Innovating Product Development

Creating the Future

• Customer-Centric Products: Use AI to develop products that align with consumer needs.
• Predict Trends: AI predicts trends and suggests features based on market demands.
• Agile Development: Keep your product development cycle responsive and adaptable.
• Gain Competitive Edge: Innovation through AI creates a strong market advantage.

Measuring Performance and ROI

Data-Driven Decisions

• Precise Tracking: AI tools monitor the effectiveness of marketing campaigns with accuracy.
• Real-Time Analytics: Identify what’s working and where to improve instantly.
• Accurate ROI Measurement: Better allocate resources by measuring ROI precisely.
• Data-Driven Decisions: Use AI-driven insights to guide every marketing decision.

Building Brand Awareness

AI for Visibility

• Boost Visibility: AI enhances your brand’s presence across platforms.
• Strategic Outreach: Improve SEO and social media strategies with AI.
• Compete Effectively: Level the playing field against larger corporations.
• Increase Trust: Stronger brand awareness leads to greater market presence and customer trust.