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Conscious Consumerism

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Erin Genrich

Program Coordinator, Environmental Education & Outreach

egenrich@thegreenproject.org

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Why do we buy (or consume) the things we do?

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Looks cool

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Trendy

Endorsed by a favorite celebrity

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Affordable

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Made Locally

Is there a company, store or brand you refuse to buy from? Why?

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CONSCIOUS CONSUMERISM is the increased awareness of the impact of one’s purchase decisions. A conscious consumer might ask:

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  • Who am I purchasing from?
  • What does the brand stand for?
  • Is the company I am supporting environmentally responsible?
  • Is it committed to social equality?
  • Do I even need or want it?

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Is the company I am supporting environmentally responsible?

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Is the brand committed to social equality?

What does the business stand for?

What do you think?

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Based on the three resources provided, would you be convinced to consume or not consume any of these things? Why or why not?

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(There are no wrong answers, just opinions)