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Market to Get New Lion Members

Simple, Proven Approach

Area 1 Bbq Rob Hyatt

Lionbbqrob_4a1@hotmail.com 559.519.2717

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Area 2 August Valera

LionAugust@icloud.com 616.284.1018

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Area 3 Anthony Kojo Onwaeze

LionKojoanthony@gmail.com 213.456.0489

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Area 4 Elizabeth Steves

Lahabralionqueen@rocketmail.com 657.767.4170

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MD4-C6 VDG Dave Kaplow

LionDaveKaplow@Gmail.com 408.982.6563

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Today, Let’s Talk About

  • The volunteer environment Lions operate in
  • Preparing your Club to get new members
  • Simple marketing approaches to increase # of contacts

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At the end of this session, you’ll have a

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Personal Marketing Action Plan

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First, An Equation Every Lion Should Know

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Service + Marketing = New Members

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The Volunteer Environment is our Challenge!

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We Need to Overcome “Barriers” to Grow�

Volunteers

  • Can’t commit the time
  • Can’t attend meetings
  • Grandparents were in Lions
  • “What do Lions do?”

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Club Marketing and Recruitment

  • Not a Club focus
  • Promoting service?
  • Visible in community?
  • Not telling YOUR story

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First, Commit to Recruiting Members

Set a goal, attach a timeframe, put it in writing, monitor progress

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  1. Add “Membership” topic in every Club meeting agenda
  2. Add recruitment activity at every Club service event
  3. Have a clear plan for follow up - Who emails or calls, invite people to service

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“We want to attract 10 new members to our Club over the next 90 days. We plan to invite 25 prospects to upcoming service events. Our Membership Chair will follow up with each of them.”

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Build YOUR Personal Marketing Plan

The most important marketing tool is YOU,

a passionate and engaged �Lion, Leo (Alpha or Omega) or Cub

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Marketing activities get your club VISIBILITY

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As a Lion you are part of the backbone of YOUR community. People want to help YOU!

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Marketing Can be FUN!

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Exercise #1 - Passion

(3 minutes)

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Write a sentence about service projects (club or district) you are passionate about.

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Marketing Can be FUN!

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Exercise #1 - Passion

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Hands up! Who would like to tell us what you wrote?

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Big Secret: Increase Contacts with Community Members

Two Simple Steps

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    • S.M.A.R.T. Goal: “Increase membership by 5 new members by April 2025”.

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    • Sequence of VISIBLE SERVICE EVENTS – Meet people, inspire involvement, and capture names.

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You Need a Marketing Kit

Club Sign

Club Brag Board

Postcard

Signup Sheet

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Community Service Projects = More Contacts

Initial Project

Second Chance

Future Project

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“Fill the Shelves” Lots of interaction & opportunities to discuss Lions

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Your Secret Weapon – Invite to NEXT Project!

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Immediate Result

  • 2 new members joined before event
  • 3 after event

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  • New community relationships
  • Pipeline of 25 to prospect

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Marketing Can be FUN!

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Exercise #2 – Upcoming Service Projects

(5 minutes)

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Write a sentence about 1-2 service projects (club or district) that you can invite people to

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Get Personal

“Helping” works better than “Joining”

  • “We’re helping children with cancer. It’s only a few hours this coming Saturday”

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  • They’ll see the fun they can have and impact they can make

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  • Ask them to help you next time. They’ll see the impact your Club makes

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  • No just means not yet. Keep asking!

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Change your mindset. You are NOT selling, you are INVITING

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Exercise #2 – Try it out

(3-5 minutes)

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Form groups of 3-5 people

Describe your service project (Hey we are…)

Ask the to help out (Could you help me out?)

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Marketing Can be FUN!

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Exercise #2 – Upcoming Service Projects

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Hands up! What did you learn?

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That’s Too Hard for My Club

  • Promote this Flyer
  • Sit at a Farmers Market
  • Collect Glasses
  • Interact with people
  • Do it for 3-4 Weeks

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Invite to a District Endorsed Project

4-C6 Eyeglass Sorting - Many from the community volunteer, some become Lions

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Marketing Can be FUN!

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Exercise #3 – Names of People to invite

(3 minutes)

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Write down 3-5 neighbors, friends, family can invite to your upcoming service projects

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Marketing Can be FUN!

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Exercise #3 – Names of People to invite

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Hold up your paper and show everyone.

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Now fill out your name and send this sheet to your club’s Membership Team Chair.

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CONGRATULATIONS! You Now have a Personal Action Plan to Recruit New Members

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You can talk about your projects with passion

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You are thinking about upcoming projects

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You have people to invite to help YOU!

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Order Lions Materials for Free

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Social Media Promotion

    • Facebook & Instagram: Event promotion, volunteer recruitment.

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    • Eventbrite, NextDoor & Real Estate Partner Promotion: Expand local reach​.

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    • Collaborate with local sponsors for visibility

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Use LionsVirtual.org LionsMarket2Grow

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Helps put together a marketing plan

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Results!

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🌟 Join Us for a Good Cause! 🌟

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Do you have old eyeglasses, hearing aids, or cell phones collecting dust? Now’s your chance to make a difference! The Willow Glen Lions are hosting a Used Glasses Donation Event this Sunday, September 22nd from 2 to 5 PM at Hapa’s Brewing. 🍻

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📍 460 Lincoln Ave #90, San Jose, CA

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Since 2022, we've helped recycle nearly 1 million pairs of glasses in the San Jose area, giving the gift of sight to those in need. 👓💙

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Let’s keep the momentum going! Stop by, enjoy some great brews, and drop off your donations. Together, we can change lives. 🙌

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#LionsClub #CommunityService #DonateEyeglasses #RecycleForGood #LionFamilyAs1

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🔗 Learn more on our Facebook page!

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Key Takeaways

    • Set Club and personal membership growth goals. Talk about membership in EVERY meeting.

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    • Marketing Consistency across service events. Use marketing kit, get signups, follow up.

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    • Track and adjust: Use feedback from each event to refine strategies.

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    • Continue leveraging service projects as recruitment opportunities.

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Because!

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Service + Marketing = New Members

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Actions to Take Now

  1. Create a Club membership goal, discuss progress at every Club meeting
  2. Capture names at EVERY Club service event, invite EVERYONE
  3. Promote District endorsed projects, invite EVERYONE
  4. Post pictures on socials, write article about your Club’s events and impact

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Download this Presentation

And other useful information

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Thank You! – Questions?

MD4-A1 Bbq Rob Hyatt

Lionbbqrob_4a1@hotmail.com 559.519.2717

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Area 2 August Valera

LionAugust@icloud.com 616.284.1018

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Area 3 Anthony Kojo Onwaeze

LionKojoanthony@gmail.com 213.456.0489

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Area 4 Elizabeth Steves

Lahabralionqueen@rocketmail.com 657.767.4170

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MD4-C6 VDG Dave Kaplow

LionDaveKaplow@Gmail.com 408.982.6563

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GMA for Clubs is a Must

Gets your Club moving in the right direction!

  • LCI GMA for Clubs
  • Join the GMA4Clubs Facebook group with 1.6K members
  • Do the SWOT section with your Club, Create S.M.A.R.T. Goals