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When we plan events, we know:

#1:

In selecting, planning and promoting events, success is largely determined by the quality of the work we do.

#2:

When we rush ourselves we are more likely to make mistakes and reduce the quality of our work.

#3:

We all want to do quality work and are willing to follow the necessary steps to be successful.

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Backwards Planning

working backward from the date of an event to plan out a working timeline for tasks

What is it?

Why do it?

  • Many of us procrastinate!
  • Working ahead saves money and prevents mistakes!
  • Your team and advisor can better support you when there’s time to give input!

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Tasks to Include in Your Plan

  • Publicity Tasks letting people

know about the event

  • Operational Tasks making sure the

event details are taken care

of & the artist’s needs are

met

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Hotel

Room Reserved

Evaluation Completed

Budget Finalized

Contract Reviewed

Budget Outlined

Target Groups Contacted

Hang Posters

Event

Confirm Performance Space Reserved

Promo & Graphics Requested

Details on Planning Calendar

Tech Requirements Confirmed

Promo Items Chosen & Ordered

Travel Arranged

Butcher Blocks Hung

Signboards Out

Day-of Publicity

Develop Marketing Plan

Design & Create Butcher Blocks

Create Unique Publicity

Request Cash Bag

Obtain Purple Point Card

Pick up Cash Bag

5+ weeks

4 weeks

3 weeks

2 weeks

1 week

Week of

Week Post

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Hotel

Room Reserved

Evaluation Completed

Budget Finalized

Contract Reviewed

Budget Outlined

Target Groups Contacted

Hang Posters

Event

Confirm Performance Space Reserved

Promo & Graphics Requested

Details on Planning Calendar

Tech Requirements Confirmed

Promo Items Chosen & Ordered

Travel Arranged

Butcher Blocks Hung

Signboards Out

Day-of Publicity

Develop Marketing Plan

Design & Create Butcher Blocks

Create Unique Publicity

Request Cash Bag

Obtain Purple Point Card

Pick up Cash Bag

5+ weeks

4 weeks

3 weeks

2 weeks

1 week

Week of

Week Post

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Hotel

Room Reserved

Evaluation Completed

Budget Finalized

Budget Outlined

Target Groups Contacted

Hang Posters

Event

Confirm Performance Space Reserved

Tech Requirements Confirmed

Promo Items Chosen & Ordered

Travel Arranged

Butcher Blocks Hung

Signboards Out

Day-of Publicity

Design & Create Butcher Blocks

Create Unique Publicity

Request Cash Bag

Obtain Purple Point Card

Pick up Cash Bag

Promo & Graphics Requested

Details on Planning Calendar

Develop Marketing Plan

Contract Reviewed

5+ weeks

4 weeks

3 weeks

2 weeks

1 week

Week of

Week Post

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Evaluation Completed

Budget Finalized

Target Groups Contacted

Hang Posters

Event

Tech Requirements Confirmed

Travel Arranged

Butcher Blocks Hung

Signboards Out

Day-of Publicity

Design & Create Butcher Blocks

Create Unique Publicity

Request Cash Bag

Obtain Purple Point Card

Pick up Cash Bag

Promo & Graphics Requested

Details on Planning Calendar

Develop Marketing Plan

Contract Reviewed

Budget Outlined

Hotel

Room Reserved

Confirm Performance Space Reserved

Promo Items Chosen & Ordered

5+ weeks

4 weeks

3 weeks

2 weeks

1 week

Week of

Week Post

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Evaluation Completed

Budget Finalized

Target Groups Contacted

Hang Posters

Event

Butcher Blocks Hung

Signboards Out

Day-of Publicity

Design & Create Butcher Blocks

Create Unique Publicity

Request Cash Bag

Obtain Purple Point Card

Pick up Cash Bag

Promo & Graphics Requested

Details on Planning Calendar

Develop Marketing Plan

Contract Reviewed

Budget Outlined

Hotel

Room Reserved

Confirm Performance Space Reserved

Promo Items Chosen & Ordered

Tech Requirements Confirmed

Travel Arranged

5+ weeks

4 weeks

3 weeks

2 weeks

1 week

Week of

Week Post

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Evaluation Completed

Budget Finalized

Event

Butcher Blocks Hung

Signboards Out

Day-of Publicity

Request Cash Bag

Obtain Purple Point Card

Pick up Cash Bag

Promo & Graphics Requested

Details on Planning Calendar

Develop Marketing Plan

Contract Reviewed

Budget Outlined

Hotel

Room Reserved

Confirm Performance Space Reserved

Promo Items Chosen & Ordered

Tech Requirements Confirmed

Travel Arranged

Hang Posters

Target Groups Contacted

Design & Create Butcher Blocks

Create Unique Publicity

5+ weeks

4 weeks

3 weeks

2 weeks

1 week

Week of

Week Post

10 of 12

Evaluation Completed

Budget Finalized

Event

Day-of Publicity

Obtain Purple Point Card

Pick up Cash Bag

Promo & Graphics Requested

Details on Planning Calendar

Develop Marketing Plan

Contract Reviewed

Budget Outlined

Hotel

Room Reserved

Confirm Performance Space Reserved

Promo Items Chosen & Ordered

Tech Requirements Confirmed

Travel Arranged

Hang Posters

Target Groups Contacted

Design & Create Butcher Blocks

Create Unique Publicity

Request Cash Bag

5+ weeks

4 weeks

3 weeks

2 weeks

1 week

Week of

Week Post

Signboards Out

Butcher Blocks Hung

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Evaluation Completed

Budget Finalized

Promo & Graphics Requested

Details on Planning Calendar

Develop Marketing Plan

Contract Reviewed

Budget Outlined

Hotel

Room Reserved

Confirm Performance Space Reserved

Promo Items Chosen & Ordered

Tech Requirements Confirmed

Travel Arranged

Hang Posters

Target Groups Contacted

Design & Create Butcher Blocks

Create Unique Publicity

Request Cash Bag

Event

Event

Day-of Publicity

Pick up Cash Bag

Obtain Purple Point Card

5+ weeks

4 weeks

3 weeks

2 weeks

1 week

Week of

Week Post

Signboards Out

Butcher Blocks Hung

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Evaluation Completed

Budget Finalized

Promo & Graphics Requested

Details on Planning Calendar

Develop Marketing Plan

Contract Reviewed

Budget Outlined

Hotel

Room Reserved

Confirm Performance Space Reserved

Promo Items Chosen & Ordered

Tech Requirements Confirmed

Travel Arranged

Hang Posters

Target Groups Contacted

Design & Create Butcher Blocks

Create Unique Publicity

Signboards Out

Butcher Blocks Hung

Request Cash Bag

Event

Event

Day-of Publicity

Pick up Cash Bag

Obtain Purple Point Card

Red – Publicity Tasks

Blue – Operational Tasks

5+ weeks

4 weeks

3 weeks

2 weeks

1 week

Week of

Week Post