When we plan events, we know:
#1:
In selecting, planning and promoting events, success is largely determined by the quality of the work we do.
#2:
When we rush ourselves we are more likely to make mistakes and reduce the quality of our work.
#3:
We all want to do quality work and are willing to follow the necessary steps to be successful.
Backwards Planning
working backward from the date of an event to plan out a working timeline for tasks
What is it?
Why do it?
Tasks to Include in Your Plan
know about the event
event details are taken care
of & the artist’s needs are
met
Hotel
Room Reserved
Evaluation Completed
Budget Finalized
Contract Reviewed
Budget Outlined
Target Groups Contacted
Hang Posters
Event
Confirm Performance Space Reserved
Promo & Graphics Requested
Details on Planning Calendar
Tech Requirements Confirmed
Promo Items Chosen & Ordered
Travel Arranged
Butcher Blocks Hung
Signboards Out
Day-of Publicity
Develop Marketing Plan
Design & Create Butcher Blocks
Create Unique Publicity
Request Cash Bag
Obtain Purple Point Card
Pick up Cash Bag
5+ weeks
4 weeks
3 weeks
2 weeks
1 week
Week of
Week Post
Hotel
Room Reserved
Evaluation Completed
Budget Finalized
Contract Reviewed
Budget Outlined
Target Groups Contacted
Hang Posters
Event
Confirm Performance Space Reserved
Promo & Graphics Requested
Details on Planning Calendar
Tech Requirements Confirmed
Promo Items Chosen & Ordered
Travel Arranged
Butcher Blocks Hung
Signboards Out
Day-of Publicity
Develop Marketing Plan
Design & Create Butcher Blocks
Create Unique Publicity
Request Cash Bag
Obtain Purple Point Card
Pick up Cash Bag
5+ weeks
4 weeks
3 weeks
2 weeks
1 week
Week of
Week Post
Hotel
Room Reserved
Evaluation Completed
Budget Finalized
Budget Outlined
Target Groups Contacted
Hang Posters
Event
Confirm Performance Space Reserved
Tech Requirements Confirmed
Promo Items Chosen & Ordered
Travel Arranged
Butcher Blocks Hung
Signboards Out
Day-of Publicity
Design & Create Butcher Blocks
Create Unique Publicity
Request Cash Bag
Obtain Purple Point Card
Pick up Cash Bag
Promo & Graphics Requested
Details on Planning Calendar
Develop Marketing Plan
Contract Reviewed
5+ weeks
4 weeks
3 weeks
2 weeks
1 week
Week of
Week Post
Evaluation Completed
Budget Finalized
Target Groups Contacted
Hang Posters
Event
Tech Requirements Confirmed
Travel Arranged
Butcher Blocks Hung
Signboards Out
Day-of Publicity
Design & Create Butcher Blocks
Create Unique Publicity
Request Cash Bag
Obtain Purple Point Card
Pick up Cash Bag
Promo & Graphics Requested
Details on Planning Calendar
Develop Marketing Plan
Contract Reviewed
Budget Outlined
Hotel
Room Reserved
Confirm Performance Space Reserved
Promo Items Chosen & Ordered
5+ weeks
4 weeks
3 weeks
2 weeks
1 week
Week of
Week Post
Evaluation Completed
Budget Finalized
Target Groups Contacted
Hang Posters
Event
Butcher Blocks Hung
Signboards Out
Day-of Publicity
Design & Create Butcher Blocks
Create Unique Publicity
Request Cash Bag
Obtain Purple Point Card
Pick up Cash Bag
Promo & Graphics Requested
Details on Planning Calendar
Develop Marketing Plan
Contract Reviewed
Budget Outlined
Hotel
Room Reserved
Confirm Performance Space Reserved
Promo Items Chosen & Ordered
Tech Requirements Confirmed
Travel Arranged
5+ weeks
4 weeks
3 weeks
2 weeks
1 week
Week of
Week Post
Evaluation Completed
Budget Finalized
Event
Butcher Blocks Hung
Signboards Out
Day-of Publicity
Request Cash Bag
Obtain Purple Point Card
Pick up Cash Bag
Promo & Graphics Requested
Details on Planning Calendar
Develop Marketing Plan
Contract Reviewed
Budget Outlined
Hotel
Room Reserved
Confirm Performance Space Reserved
Promo Items Chosen & Ordered
Tech Requirements Confirmed
Travel Arranged
Hang Posters
Target Groups Contacted
Design & Create Butcher Blocks
Create Unique Publicity
5+ weeks
4 weeks
3 weeks
2 weeks
1 week
Week of
Week Post
Evaluation Completed
Budget Finalized
Event
Day-of Publicity
Obtain Purple Point Card
Pick up Cash Bag
Promo & Graphics Requested
Details on Planning Calendar
Develop Marketing Plan
Contract Reviewed
Budget Outlined
Hotel
Room Reserved
Confirm Performance Space Reserved
Promo Items Chosen & Ordered
Tech Requirements Confirmed
Travel Arranged
Hang Posters
Target Groups Contacted
Design & Create Butcher Blocks
Create Unique Publicity
Request Cash Bag
5+ weeks
4 weeks
3 weeks
2 weeks
1 week
Week of
Week Post
Signboards Out
Butcher Blocks Hung
Evaluation Completed
Budget Finalized
Promo & Graphics Requested
Details on Planning Calendar
Develop Marketing Plan
Contract Reviewed
Budget Outlined
Hotel
Room Reserved
Confirm Performance Space Reserved
Promo Items Chosen & Ordered
Tech Requirements Confirmed
Travel Arranged
Hang Posters
Target Groups Contacted
Design & Create Butcher Blocks
Create Unique Publicity
Request Cash Bag
Event
Event
Day-of Publicity
Pick up Cash Bag
Obtain Purple Point Card
5+ weeks
4 weeks
3 weeks
2 weeks
1 week
Week of
Week Post
Signboards Out
Butcher Blocks Hung
Evaluation Completed
Budget Finalized
Promo & Graphics Requested
Details on Planning Calendar
Develop Marketing Plan
Contract Reviewed
Budget Outlined
Hotel
Room Reserved
Confirm Performance Space Reserved
Promo Items Chosen & Ordered
Tech Requirements Confirmed
Travel Arranged
Hang Posters
Target Groups Contacted
Design & Create Butcher Blocks
Create Unique Publicity
Signboards Out
Butcher Blocks Hung
Request Cash Bag
Event
Event
Day-of Publicity
Pick up Cash Bag
Obtain Purple Point Card
Red – Publicity Tasks
Blue – Operational Tasks
5+ weeks
4 weeks
3 weeks
2 weeks
1 week
Week of
Week Post