insight
interesting�facts about
hunters
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What’s something
few other people
would know
about people who hunt �for insights for a living?
*A big thank you to all the insight hunters who contributed to this deck
(If we got your name or job title incorrect, please DM us on Instagram @sweathead)
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Insight hunters�have a lust for�observation
Planning, OLIVER
Thom Binding
Insight hunters have �a lust for observation
“My wife says that I look at people too much, and too closely, and that sooner or later someone is going to beat me up. It's not that I'm gossipy. �That's how I find insights.”
Strategy Director�Pagés BBDO
Strategist
Francesco �Abbatescianni
Insight hunters have �a lust for observation
“Always keep an eye on the small seemingly innocuous details. Insights are frequently not gained from a deep emotional understanding of the ‘consumer’ but from the context / environment they inhabit and engage with the product / service brand.”
“We are voyeurs, we are able to see patterns everywhere and we could go to great lengths for a story.”
Partner and India BoD member at Quantum Consumer Solutions Pvt
Insight hunters have �a lust for observation
Anjana Pillai
Strategist & Writer �for brands
Becca Magnus
“Noticing seemingly random, tangential things out of the corner of our mind’s eye and connecting them together in weird and wonderful ways. I’m constantly noticing stuff and remarking on it casually that people have never, ever thought about. �It’s just normal. We’re outsiders.”
Insight hunters�love to pry and�are unafraid to ask “Why”?
“The really great ones are curious about people. They notice the little or insignificant things others gloss over. They are emotional creatures. Somehow, they have maintained their childlike wonderment of the unknown or new or different. �They are few in numbers.”
CEO, brown & browner
Derek Walker
Insight hunters love to pry and are unafraid to ask “Why”?
Creative Strategist & Brand Advisor
“Endlessly curious. I don’t seem to have an off switch - I’m ALWAYS collecting data, observing, compiling information and insights, taking pictures, screenshots & googling to learn more about something or someone. I observe people in most situations-noticing behavior, context & interactions that others seem to be able to tune out.”
Insight hunters love to pry and are unafraid to ask “Why”?
“I expend effort trying to like and admire whoever the audience / consumer / user / community is. Even if - especially if - I don't share their values or lifestyle. I think this is something we share with actors who have to play bad guys, not to get too grandiose.”
Executive Strategy Director, adam&eveDDB
Nick Hirst
Founder at �Marketing Pickle
Lindsay Carr
“We’re all delighted that being nosey has been rebranded as being curious (way cooler and less annoying) and that asking endless questions is celebrated.”
Insight hunters love to pry and are unafraid to ask “Why”?
“Dare say those who seek insight for a living have a hive-like reaction to complexity, keep digging until they can express the heart of matter clearly, often in a few words.”
Brand Strategy �Consultant
Marianne McBean
Insight hunters love to pry and are unafraid to ask “Why”?
Insight hunters�hunt for insights 24/7–there’s no off button
“I wake up in the middle of the night with thoughts that I email to myself.”
VP, Planning, �Zeno Group
Steven Castro-Savić
Insight hunters hunt for insights 24/7–there’s no off button
“We’re always on a safari. Like insatiable bounty hunters, we seek insights all day every day, not just at/for work but in life too.”
Strategy Lead, �rbl Brand Agency
VP Group Account Director, 160over90
Rhiannon Lowe
“They live this strange life in which they're under (mostly self imposed) pressure to be constantly plugged into the rest of humanity so that their subconscious can hunt for insights.”
Insight hunters hunt for insights 24/7–there’s no off button
Giulio del Bufalo
“We soak up the world 24/7 and are then tormented by the millions of connections our minds make.”
Venture transformation, Venture Narrative
Brand building, Storytelling, and Innovation
“We never stop problem-solving, so asking for our hourly rate is absurd.”
Insight hunters hunt for insights 24/7–there’s no off button
Anh Ta
Former Strategy Boss
Megan P.
Insight hunters hunt for insights 24/7–there’s no off button
In 2023, we’ll be hosting 4 conferences, �8 masterclasses, and 2 accelerators. Follow us for updates:
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they’re emotional �and feeling beings
Empathy is electricity to insight hunters-
“I have come to understand that the key to unlocking insight is empathy. �The more I see people as people and �NOT target audiences or stereotypical consumer segments, the better I get at uncovering rare information on what makes them tick.”
Marketing Strategist
Marketing Strategist
“Our search for insights, or simply for information, is driven by a deep concern for the people we serve - our creatives, our clients, our end-customers (audiences). Driven by empathy for others, not ourselves.”
Empathy is electricity to insight hunters -�they’re emotional and feeling beings
Tosin Balogun
Lateef �Mauricio Abro
“Sometimes it hurts. Because insight work requires empathy and this can actually cause pain as well as a reevaluation of our own preconceived notions and patterns of behavior.”
Brand Strategist
Ирина
Empathy is electricity to insight hunters -�they’re emotional and feeling beings
Strategy Head, �Cheil Centrade
“Even though we seek to uncover consumer emotions, deconstruct them and rearrange them to craft a message that sparks an emotional response, I’m still surprised at how important my own emotions are in the process. I still expect the strategy process to be much more rational and feel like a fraud for involving my feelings in it. However, every time I do so, the strategy ideas and subsequent campaigns are simply better.”
Insight hunters�often feel �lonely and misunderstood
Senior Director, �Strategic Insights
Colleen Berg
“One thing my friends have found strange/ unexpected about my experience is the more I learn/ understand about others, the more isolated I can end up feeling. The path of understanding others as an observer (as opposed to as an active participant) can be a lonely one. They often rightly assume it would be the opposite.”
Insight hunters often feel lonely and misunderstood
“The line between feeling unique and feeling different is often thin. The way I view the world makes me feel unique and often is a big sense of my identity, but sometimes that uniqueness also makes me feel lonely.”
Ellie
Insight hunters often feel lonely and misunderstood
In 2023, we’ll be hosting 4 conferences, �8 masterclasses, and 2 accelerators. Follow us for updates:
Sign up for our weekly newsletter
Make the
Your Mind
Most of
Want to sharpen your strategy instincts?
Follow us on:
Subscribe to our podcast with over 1.3 million listen in 5 years
Find out about �courses and memberships
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5,000 copies sold
Strategy with Friends