UN SDG ACTION CAMPAIGN TOOLKIT
“The universal nature of the 2030 Agenda – adopted by the Assembly in September 2015 as a plan to tackle poverty, inequality and other global challenges – and its pledge to leave no one behind ties it to sustaining peace.”
Antonio Guterres�UN Secretary-General
FROM 2002 TO 2030
THE UN MILLENNIUM CAMPAIGN:
THE UN SDG ACTION CAMPAIGN:
|
|
|
|
|
|
| | | | | | | | | | | | | | | | |
ACTION 1:
MY WORLD 2030
MONITOR SDG PROGRESS, BUILD ACCOUNTABILITY AND CREATE DIALOGUE BETWEEN CITIZENS AND DECISION MAKERS
MY WORLD 2015 SUMMARY & RESULTS
“MY WORLD HAS SHOWN HOW INTERNATIONAL
ORGANIZATIONS, TOGETHER WITH CIVIL SOCIETY GROUPS, CAN USE DATA TO FEED PEOPLE’S PERCEPTIONS AND PRIORITIES INTO THE HEART OF POLITICAL PROCESSES.”
�
BAN KI-MOON
FORMER UNITED NATIONS SECRETARY-GENERAL
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| | A good education |
| | Better healthcare |
| | Better job opportunities |
| | An honest and responsive government |
| | Affordable and nutritious food |
| | Protection against crime and violence |
| | Access to clean water and sanitation |
| | Support for people who can’t work |
data.myworld2030.org
MY WORLD 2015 RESULTS�OVER 9.7 MILLION VOTES
194 COUNTRIES
1000+ PARTNERS
82% OFFLINE VOTES
77% VOTERS 30 YEARS OLD & YOUNGER
OPEN SOURCE PLATFORM
LIVE DATA VISUALIZATIONS
COUNTRY LEVEL MULTI-STAKEHOLDER GROUPS
| | Better transport and roads |
| | Equality between men and women |
| | Reliable energy at home |
| | Political freedoms |
| | Freedom from discrimination and persecution |
| | Protecting forests, rivers and oceans |
| | Phone and internet access |
| | Action taken on climate change |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
MEXICO CITY, MEXICO
OFFLINE VOTE COLLECTION
Through the support of 3,000 youth ambassadors, INJUVE DF collected 1.6 million votes in 3 months. The results have since been used to guide policy and funding allocation in the nations capital, showing strong political will from the Governor of Mexico City to include youth voices.
NIGERIA
REPRESENTATIVE SURVEY
Nigeria was the first country to officially take up MY World, performing an in-depth representative survey which was used to guide implementation. By enlisting the help of the National Youth Service Corps, the country performed an equally representative roll-out of MY World across 36 States, collecting one million votes in just one month and over 2.7 million votes in total.
| | | | | | | | | | | | | | | | |
YEMEN
MOBILE PHONE VOTE COLLECTION
The UNDP Country Office coordinated partnerships with major mobile phone providers, allowing for polling across the country through the use of an Interactive Voice Response (IVR) call-in system. In total, they were able to collect almost 400,000 votes in this manner, allowing them to reach people even in remote locations.
GLOBAL DAY OF ACTION
ONLINE VOTE COLLECTION
On 8 May 2014, the UNMC coordinated a system wide UN Global Vote Day as part of the World Vision International week of action. The day resulted in 250,000 new votes and 25 million social media impressions with notable twitter support from , the Secretary-General , HM Queen Rania, PM David Cameron, Claro Ronaldo, Iker Casillas, Helen Clark and several member states and heads of UN agencies.
| | | | | | | | | | | | | | | | |
“SCHOOL HALL” YOUTH DEBATES
COLLECTING & PROMOTING THE RESULTS
Partners worked with Youth, not only to collect the results, but also to discuss them in schools and in youth debates. The results, which can be disaggregated by country, age, education level, HDI level, and partner ID made it easy to see how schools and local communities voted.
JCI in Sandton, South Africa advocated for local change, promoting the results with celebrities in social media, as well as on the radio.
NATIONAL CAMPAIGN PRESENTATIONS
LOCALIZATION AND ADVOCACY
Although the collection process finished in September 2015, partners are using the results to advocate for the priorities of voters by compiling reports that capture the results at a local level.
There have been many hand over moments to important decision makers, and some of these have publicly announced that the results will influence the prioritization of their planning and fund allocation.
| | | | | | | | | | | | | | | | |
SOME MY WORLD PARTNERS
| | | | | | | | | | | | | | | | |
Dullas Alahapperuma�Minister of Youth Affairs, Sri Lanka
HM Queen Rania
Jordan
Uhuru Kenyatta
President of Kenya
Erna Solberg
Prime Minister of Norway
David Cameron
Former Prime Minister of the UK
Miguel Mancera
Governor of Mexico City
Margarita Cedeño de Fernández
Vice-President, Dominican Republic
Graca Machel
Mozambique/South Africa
The Campaign worked with civil society to lift citizen voice to international decision makers through MY World and the World We Want.
Here is a sample of those that publicly supported our work.
CITIZEN VOICE
Dullas Alahapperuma
Minister of Youth Affairs, Sri Lanka
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
MEDIA PARTNERSHIPS
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ALTHOUGH THE OUTCOME OF MY WORLD 2015 WAS
GREAT, WE WANT TO MAKE IT BETTER.
MY WORLD 2015
PRIORITIZATION VEHICLE FOR SDGS
MASS CITIZEN ENGAGEMENT
1000+ PARTNER ECOSYSTEM
TODAY
LOCALIZATION, IMPLEMENTATION AND ACCOUNTABILITY
SCALE AND REPRESENTATIVENESS
NATIONAL STAKEHOLDER GROUPS FOR DESIGN AND ADVOCACY
EMBEDDED INTO POLITICAL PROCESS
GLOBAL , REGIONAL, NATIONAL, SUB-NATIONAL
MY WORLD
2030
| | | | | | | | | | | | | | | | |
| | | | | | | | | | | | | | | | |
MY WORLD 2030: FOUR DATA AND ACTIVITY STREAMS
MY World Big Data
MY World Community
MY World Scientific
MY World Bespoke Editions
This information would be gathered on a longer time frame as a representative data set ideally covering a subset of countries, provinces and cities to give regional and typological balance. Full survey instrument ready.
A core set of 3 globally comparable questions will be gathered at scale through broad outreach to citizens and partner mobilizations on an on an ongoing basis, with annual feedback moments. Community survey ready at myworld2030.org
The core set of questions would be supplemented, where partners wish to do so, by broad mobilization on issues of particular local relevance and concern, to build dialogue and engagement with officials and political actors at the national and local levels. By application
The above complementary streams will be further enhanced by the big data derived analytics from a variety of sources such as social media, mobile phone usage and other industry data. We envisage that as “big data” is a relatively new and fast changing field for the sector, this will emerge over the 15-year period. Being developed in partnership with UN Global Pulse
| | | | | | | | | | | | | | | | |
SDG Question Library
MY WORLD 2030 PLATFORM JOURNEY
| | | | | | | | | | | | | | | | |
MY WORLD QUESTION LIBRARY
MW SCIENTIFIC
MW COMMUNITY
MW BIG DATA
VISUALIZING
DATA
DIRECT POLICY
IMPACT
LIFTING CITIZEN VOICE TO DECISION MAKERS AND CREATING NATIONAL STAKEHOLDER GROUPS FOR DESIGN & ADVOCACY
OPEN DESIGN ARCHITECTURE TO WORK WITH ALL PLATFORMS
| | | | | | | | | | | | | | | | |
TECHNICAL DETAILS AND
HOW TO PARTICIPATE
CURRENT OPPORTUNITIES TO PARTICIPATE - MY WORLD 2030
MY World Community Survey
MY World Scientific Survey
| | | | | | | | | | | | | | | | |
MY WORLD SURVEY OPTIONS
Partner registers
with MY World
Survey responses are stored with your unique PartnerID
Analytics engine and results visualization will be provided by MY World team
(starting 2017)
OPTION 1 DISTRIBUTE MY WORLD COMMUNITY SURVEY
myworld2030.org
Review existing SDG Question Library of 50 questions and create your own survey
Implement a community version of the survey or work with academics / polling company to implement a strategy for a scientific nationally representative survey in your country / locality
Produce a survey report with key findings for decision makers
Visualise results using an analytics engine and visualization tool and create a campaign to feedback the results to decision makers
OPTION 2 RUN YOUR OWN NATIONAL /LOCAL SURVEY USING EXISTING MY WORLD SDG QUESTION LIBRARY
myworld2030.org
MY WORLD SURVEY OPTIONS
LOCAL ADVOCACY, STORYTELLING AND FEEDBACK LOOPS
ACTION 2:
WE THE PEOPLES’
EXHIBITIONS
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Work with us to create a ‘We the Peoples Exhibition’ featuring a Data playground in your country / locality. These events are an artistic and interactive display of citizen data data, ‘Humans’ storytelling pictures and our signature Virtual Reality films. Using large touch screens, viewers can touch and play with the data, making “citizen data” fun and exciting.
To date exhibitions have been hosted with UN, Civil Society and Private Sector Partners in: China, Colombia, Denmark, France, Indonesia, Korea, Kosovo, Kuwait, Norway, Philippines, South Africa, Spain, Switzerland, Thailand and the US
SDG ACTION HUB
“We the Peoples” hub during the UN General Assembly, September 2015, in partnership with UNICEF and internet.org by Facebook��A unique space to digitally bring the voices of people from all over the world and allow visitors to explore the innovative work on data for development.
ACTION 3:
Join the World We Want
The World We Want is a jointly owned initiative by United Nations agencies and Civil Society, designed as a model to bring the voices of multi-stakeholders into political deliberations, especially focused on including the voices of marginalized communities. This has been achieved through online and offline consultations, building civil society networks, and data visualizations.
In 2016, online consultations for the Commission on the Status of Women and the DPI-NGO conference were conducted on the World We Want, and youth-led organizations were particularly active. The value of this model is its emphasis on inclusivity and its versatility to engage stakeholders both digitally, with the ability to allow grassroots organizations in remote areas to connect to development conferences at the UN, and offline, giving members exposure as speakers during events, representing the voices of the most vulnerable.
Currently, the World We Want will continue as a decentralized public engagement model for citizens to feed into the local, regional and global political dialogue during the SDGs advocacy and implementation phase.
Join the World We Want and be a part of the discussion by registering
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ACTION 4:
GOALS DAY
The SDG Action Campaign calls for an international day or week to mobilise, engage, vote and advocate for the SDGs. This ’Goals' day would be an opportunity for public engagement moments in iconic settings, social media campaigns, lessons in schools, radio campaigns and citizen feedback on progress around the Goals through the MY World survey.
To produce this day the SDG Action Campaign would look to partner with DPI, Project Everyone, SDG Advocates, UN Goodwill Ambassadors, the UNDG in particular UNICEF, UNDP, UN Foundation and a large network of youth and civil society actors.
Suggested dates could be:�Mandela Day (18th July), UNGA (Sept), 17th October (World Poverty Day), UN Day (24th October)
Photo: Sailesh Singhal, India
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ACTION 5:
CONVENE A PEOPLES’ VOICES CHALLENGE
The Peoples Voices’ Challenge is an annual competition that seeks to reward the best advocacy and communications initiatives around the SDGs.
For over three years, the Campaign has coordinated this yearly event during the UN General Assembly, recognizing partners for their commitment to including peoples’ voices into the development process
Harness the learnings, categories and format to create your own national / local challenge and awards ceremony that will feed into the larger annual event every September in New York.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ACTION 6:
CREATE A HUMANS OF MY WORLD PROJECT
The Humans of MY World (HOMY) Facebook page (http://facebook.com/humansofmyworld) shares the personal stories of some of the individuals who voted in MY World. Create your own national / local HOMY project using the toolkit (http://bit.ly/2dtueZH) as a guidance note. We have pictures and stories from the following countries that can be used to create exhibitions and displays:
Round One (February – August 2014)
Mexico, Colombia, Argentina, Sri Lanka, Philippines, Thailand, Kosovo, Turkey, South Africa, Rwanda, Iceland
Round Two (February – August 2015) - Focus on youth
Netherlands, Germany, Belgium, France, Spain, Morocco, Mauritania, Senegal, Ivory Coast, Ghana, Togo, Benin, Nigeria, Cameroon, Gabon, Congo, Angola, Namibia, South Africa
Round Three (August - December 2016) - focus on youth entrepreneurs
South Africa, Mozambique, Zimbabwe, Malawi, Tanzania, Kenya, Uganda, Rwanda
FACEBOOK.COM/HumansofMYWorld
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ACTION 7:
HOST A VIRTUAL REALITY SCREENING
Commission a virtual reality movie or host a local screening. The UN SDG Action Campaign has coordinated the Virtual Reality Series Project to bring the world's most pressing challenges home to decision makers and global citizens around the world, pushing the bounds of empathy. A new free downloadable app makes it even easier to access the films.�
Clouds Over Sidra (Jordan, December 2014) 8:38 minutes - The Zaatari Refugee Camp in Jordan is home to 130,000 Syrians fleeing violence and war. Children make up half the camp’s population. Sidra is a young girl who has lived in the Zaatari Refugee Camp since summer 2013 and wants to go home.
Waves of Grace (Liberia, July 2015) 9:41 minutes - Liberia has endured the largest Ebola outbreak in history. As communities rebuild, one woman seeks healing through faith. This is the story of Decontee Davis, an Ebola survivor who uses her immunity to care for orphaned children in her village.
My Mother’s Wing (Gaza, April 2016) 8:12 minutes - In Gaza, foundations are built, destroyed, and built again. This virtual reality experience follows the struggle and strength of a mother coping with the death of her two children in the 2014 war.
Beyond the Lake (Democratic Republic of Congo, September 2016) 5:22 minutes - Finess is a refugee once again, now in the Lusenda Refugee Camp in the Democratic Republic of Congo. Women in her new community have suffered through sexual violence, discrimination and the loss of loved ones. Through the power of UN Women’s safe spaces she finds courage and confidence to start again.
WWW.UNVR.ORG
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ACTION 8:
WATCH & SHARE
The below films have been developed through a partnership between UN SDG Action Campaign, UNDP, UNF and Project Everyone. Contact us if you would like original files and/or can help translate these films
PLAN – FILM
Using short clips from classic films across all genres, we have created a short film reiterating to the world that ‘We have a plan’
English: https://www.youtube.com/watch?v=lesuDcxitg8
Arabic: https://youtu.be/Pe3B3eN0MMc
French: https://youtu.be/opUsP28NVvc
Spanish: https://youtu.be/Hx0DkKEpSpY
Russian: https://youtu.be/CaXVrEWPy_8
German: https://www.youtube.com/watch?v=UCtsREOjGEw
NUMBERS IN ACTION
‘Numbers in Action’ is a short animated film which brings the ‘Icons to Outcomes’ work to life.
English: https://www.youtube.com/watch?v=Mdm49_rUMgo
French: https://www.youtube.com/watch?v=Wv5yEvgApHE
Arabic: https://youtu.be/rputn8pt6Pk
Spanish: https://youtu.be/iyBAOX2OCpA
German: https://www.youtube.com/watch?v=MovUrz4N220
Russian: https://www.youtube.com/watch?v=jej7Pho2V4E
Chinese: https://youtu.be/shiuVSR03NA
LEAVE NO ONE BEHIND
English: https://www.youtube.com/watch?v=Vuvys7Wcv3s
French: https://youtu.be/vGyOeuFwwOY
Brazilian Portuguese: https://youtu.be/TEtQcsg1_4c
Spanish: https://youtu.be/3tYiSk1GsSc
German: https://youtu.be/vu0SyAnmtjI
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ACTION 9:
DOWNLOAD THE APP
Keep an eye on what’s going on now and in the future by downloading the Sustainable Development Goals Action app created in partnership by GSMA, Project Everyone and DPI.
On there you’ll find:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ACTION 10:
Global Festival of Ideas for Sustainable Development
The Global Festival of Ideas for Sustainable Development is a series of annual forums, hosted by the UN SDG Action Campaign and supported by the Federal Government of Germany.
The first ever Global Festival for Sustainable Development #GFI4SD in Bonn (March 2017) welcomed over 800 participants from over 80 countries from all over the world. The Festival proved to be an energetic and inspiring forum to bring together ideas, innovations and actions for the achievement of the SDGs. Activists, business leaders, youth advocates, policy makers, thought leaders, and UN delegates shared, ideas, examples and experiences on what needs to be done to achieve SDGs.
Follow the Festival website to stay engaged and learn about opportunities for 2018:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
phototek/Ina Fassbender
phototek/Inga Kjer
ROLE OF CIVIL SOCIETY AND YOUTH |
Input community and field based knowledge into the design, language, translation and timing of citizen surveys, films and exhibitions |
Participate in local level forums and working groups convened by the UN Country teams and UN Volunteers |
Take the MY World surveys out into communities, especially offline to those most marginalized. Upload results onto a central web-platform for data visualization |
Advocate and campaign on the results of 'peoples voices' to maximize impact in implementing the SDGs at various levels |
ROLE OF COUNTRY TEAMS |
Input community and field based knowledge into the design, language, translation and timing of citizen surveys, films, exhibitions |
Convene civil society, youth groups, local government, parliamentarians and private sector in partnership with the UN SDG Action Campaign and UN Volunteers feeding into design of national level campaigns |
Raise resources for national level web platform, printing of surveys, translation, cost of enumerators, apps, mobile campaigns, marketing and communications (all as needed) |
Maximize political take up of citizen data by working with the with the government (if appropriate) and/or feeding into government processes such as UNDAFs, National Development Plans and other key political channels to champion citizen voice in localizing the SDGs |
TECHNICAL SUPPORT
Hosting a partner portal which allows new survey forms to be created and made live through web, mobile and on paper
DISSEMINATION SUPPORT
Links to local civil society and youth networks to take campaigns into the field, communications guidance and assets if needed, technology and innovation partnerships for roll out through mobile/digital
DATA VISUALIZATION SUPPORT
Support on how best to package and visualize citizen data, trainings with private sector technology partners, guidance on running grand challenge competitions, access to current MY World visualization partners
DIRECT FEEDBACK TO DECISION MAKERS
Package national citizen data globally at key international forums such as UNGA, WEF, World Bank meetings. As well as key regional meetings such as AU Summit and national and local level interactions with parliamentarians, mayors etc.
BENEFITS OF PARTNERING WITH
SDG ACTION CAMPAIGN
| | | | | | | | | | | | | | | | |
INDIRECT FEEDBACK THROUGH CREATIVE MEDIA & STORYTELLING
Guidance on running a 'Humans' photo-story project, access to Virtual Reality film library and headsets, production experience in running 'We the People Exhibitions' and creative ideas and experience in communications campaigns delivered in partnership with DPI and UNICs
CAMPAIGNING AND ADVOCACY
Access to MY World national civil society and youth partners to champion results and run advocacy campaigns to bring about change at politically relevant moments. �
SURVEY DESIGN SUPPORT
�SDG contextual guidance, a library of sample questions that have been tried and tested, methodological support through polling agency, communications review for ease of understanding by citizens and co-branding opportunities at a local level
For further information and to partner with us contact:�
SUPPORT@SDGACTIONCAMPAIGN.ORG
�
To learn more visit:�
SDGACTIONCAMPAIGN.ORG
�
MY World developed in partnership with:�
UNDP, ODI, UN VOLUNTEERS, TNS OPINION