Top question of digital marketing in the AI era: TL;DRLW ?
Dušan Vrban, M. Sc.
1992
https://en.wikipedia.org/wiki/Modem
Internet speed and time
http://xahlee.info/comp/bandwidth.html
Exciting times
<3 :) (: ;) XO
https://www.boredpanda.com/this-generation-satirical-posters-ajit-johnson/
https://www.theverge.com/a/luka-artificial-intelligence-memorial-roman-mazurenko-bot
Roman Mazurenko & Eugenia Kuyda
It is inevitable. Technologies and marketing tools will evolve.
Will people adapt?
To use Smart Bidding,
you need to have conversion tracking enabled.
Do you accept cookies and privacy policy?
Yes please
no
Advertiser
User
https://www.amazon.com/cookies-programmer-cookie-gift-T-Shirt/dp/B08556B7H9
AI (deep learning) loves cookies
Humans love cookies
Companies love giving cookies
Humans love privacy
…and forget ethics
Humans love cookies
Humans love privacy
In the future, will people value privacy more than cookies?
Will they give all their personal data to get a better hotel room?
How people decide what to buy lies in the “messy middle” of the purchase journey
Consumer Insights
Consumer Insights
Consumer decisions are heavily powered by their
EGO
Consumer Insights
Consumer Insights
Consumer Insights
Consumer Insights
Our aim was to understand how consumers make decisions in an online environment of abundant choice and limitless information. What we found was that people deal with scale and complexity by using cognitive biases encoded deep in their psychology.
Consumer Insights
In total, the supercharged second favourite brand managed to draw away 88% of shoppers, attracted by limited availability, positive reviews, and similarly boosted expressions across the board.
Consumer Insights
https://www.dailymail.co.uk/femail/article-9076049/People-share-hilarious-signs-bad-restaurant-reviews-earthquakes-detection-kit.htmlhttps://www.dailymail.co.uk/femail/article-9076049/People-share-hilarious-signs-bad-restaurant-reviews-earthquakes-detection-kit.html
We customers want
To get the best
To feel special
To be the first
To get it all cheap
To be the queens and kings
…and forget ethics
and privacy?
TL; DR
DL;DW
Unsurprisingly, it turns out that faced with all this complexity, people try to keep things simple – an effort that in itself turns out to be quite complex.
Will humans transfer the future of market relationships to AI?
kainoto.com/yp2023
Tackling and researching important questions of
AI & human behavior.
(DIGITAL) MARKETING
/imagine