Jimmy Williams & Elena Macdonald

Teenage boys love football.

They also love Lynx Africa.

Let’s bring the two together.

We’ll redesign the Lynx Africa can to feature key players from the teams participating in AFCON – and give them an easy way to engage with the tournament.

The can will include a QR code on the front which takes fans to a highlight moment or training tip from that player.

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Purchasing the deodorant will also give the buyer a subscription to the beIN SPORTS streaming channel for the month AFCON is running. By doing this, we’ll turn every can into a ticket �to watch the tournament.

This iconic brand is combining a teenage boy’s two great passions; Lynx Africa and football.

A new edition of Lynx Africa lets you stream AFCON for free, so you can watch one of the most exciting games in the world as you fend off women.

If you ever needed a reason to buy Lynx Africa, this is it.