Strategy • Production • Amplification
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@forwardslashinc
Culture • Content • Community •
We’re here to build your brand universe, make you culturally relevant and increase your revenue.
Hello, we’re Forward Slash.
Your 360 social media agency and content production studio.
TLDR: OUR SHOWREEL
Our Services
Research & Insights
Strategy & Ideation
Channel Management
Content Creation
Content Amplification
Production
Campaign Management
WHO WE ARE
Based in London and Manchester (no North-South rivalry here), we are a collective of multidisciplinary individuals who were born social.
A vibrant mix of cultures, identities and experiences, we are as strategic as we are creative (yes, left AND right brain people). This multifaceted quality is our superpower and how we keep brands top of social feeds AND top of mind.
We only work on projects we’re passionate about (life is too short). Clients aren’t just in ‘good hands’; they’re in the hands of experts who live and breathe trends, culture, and creativity.
We deliver authentic and resonant content, build immersive worlds that speak directly to your audience, and make your brand the option rather than an option.
In a nutshell: your vision, our playground.
WHO WE WORK WITH
Lifestyle, music, entertainment and youth brands come to us:
Sound familiar?!
WHY US?
SELECTED* CASE STUDIES
*not that the rest of our work isn’t worth shouting about, we just know you’re busy.
+44 (AMAZON MUSIC)
➜ The Brief
In 2020 Amazon wanted to showcase the best from the UK Black diaspora (UK Rap, R&B, Grime, Drill, Caribbean Sounds and Afrobeats).
As a new platform, they had to establish their authority and fight for credibility alongside media institutions, grassroots platforms and DSPs.�
➜ Our Solution
Position +44 as fans (not dictators) of the culture, collaborate with relevant talent, focus on alternative storytelling, showcase the popularity of new genres, create thumb-stopping content, and strike a balance between A-Listers and rising talent to engage macro fanbases and micro communities alike.
➜ The Wins
Services: Social • Strategy • Branding • Art Direction • Creative Direction • Studio Production •
Paid Ads • Live Reportage • Account & Community Management • Content Creation • Ideation •
Services: Consultancy • Strategy • Audio Production • Video Production •
GOOGLE: UNION BLACK
➜ The Brief
To showcase and celebrate the rich legacy of Black British music without speaking for or on behalf of content partners and organisations. To ensure authentic and accurate representation.
➜ Our Solution
Produce a visually-engaging trailer to position Union Black among target audiences; create a social and content strategy that decentralised content ownership among content partners, Google and YouTube; develop a playbook to ensure cohesive key messaging and signposting.
➜ The Wins
*Awaiting social media results for full campaign
Services: Social • Strategy • Branding • Account & Community Management • � Content Production • Live Reportage •
TOP BOY (SEASON 2)
➜ The Brief
Build on the success of Season 1 by simultaneously maintaining the show’s UK momentum and elevating its presence on a global stage.
➜ Our Solution
Revolutionise Top Boy’s social media presence by crafting a look and feel that resonated with the show’s cultural narrative, devise a strategy that allows the audience to lead the conversation, build resonance by giving the show accounts a personality, highlight the show’s relatable themes in various content formats, alignment across talent and relevant partner accounts, tailor fan interactions to deepen the connection between brand and audience.
➜ The Wins
Services: Strategy • Branding • Ideation • Studio Production • Content Production •
BBC SOUNDS
➜ The Brief
In a crowded and territorial music streaming landscape, position BBC Sounds and 1Xtra as the no.1 destination for ‘old school’ R&B and Hip-Hop via the 1Xtra Throwbacks (1XTB) sub-brand and attract audiences on-air and via the BBC Sounds app.
➜ Our Solution
Create bespoke social strategy playbook and visual toolkit for in-house team, focus on evoking nostalgic joy through fun and engaging formats, produce talent shoot with 1XTB presenter talent Keke and Joelah Noble.
➜ The Wins
BBC 1XTRA
Services: Social • Strategy • Research • Ideation • Content Production • Account & Community Management •
➜ The Brief
On the eve of its 20th anniversary, 1Xtra wanted to establish a meaningful presence on TikTok to captivate and engage a new audience.
➜ Our Solution
Conduct extensive research on how other UK music platforms operate on TikTok to identify trends and opportunities, create a
strategic roadmap for the soft-launch of the new channel, create a content playbook for in-house teams to take over implementation, focus on a blend of 1Xtra’s rich heritage content
alongside new content.
➜ The Wins
4 months from launch in Jan 2022 (425K+ followers in Jan 2024).
digital evolution (TikTok following is soon to surpass Instagram)
[REDACTED CLIENT]
Services: Research • Analysis • Ideation •
➜ The Brief
To boost their competitive edge, a key media industry player in the wanted to identify opportunities for growth in the Rap music space, and consider how to maintain current and engage new audiences.
➜ Our Solution
Conduct in-depth primary and secondary research to deepen their understanding of the listening habits, behaviours, consumption patterns etc in Rap music among Gen Z and Millennials, provide insights to navigate these demographics effectively and identify opportunities.
➜ The Wins
TRIPPIN X TOMMY JEANS
Services: Strategy • Paid Advertising •
➜ The Brief
With only a few weeks lead time before the live streaming of their collab event ‘Less Buzz, More Music’ (exploring the role of globalisation in modern music), Trippin x Tommy needed a social strategy to raise awareness of the YouTube live stream and drive pre-event sign-ups.
➜ Our Solution
Create and execute an Instagram paid ads strategy focused on targeting talent followers in Stories and in Feed with dynamic and enticing creative, and retarget visitors to the pre-event link who didn’t complete signup process.
➜ The Wins
SO FUTURE
Services: Strategy • Branding • Content Production • Community Management • Paid Ads •
Event Production • Creative Direction • Live Event Coverage • Brand Partnerships •
Founded in 2016 by our Founder Keturah, to carve out space to spotlight and showcase Black talent in Electronic music – a genre and industry that lacks diversity both on and off stage.
Build a multi-platform offer positioning So Future as a trusted source for global Black electronic music and a hub for new music talent. Touchpoints include digital label, events, radio show, streaming playlists, DJ mix series, and engaging social-first content formats.
➜ The Wins
FORWARD SLASH STUDIO
Content Production Services
Ideation • Creative Direction • Script Writing • Storyboarding • Art Direction • Talent Sourcing • Location Scouting •
Audio & Visual Recording • Prop Sourcing • Post-Production • Photography • Brand & Design • Live Event Coverage
Selected Work
+44 (Amazon Music)
Google: Union Black
BBC 1Xtra
Let’s get to work on creating your wins.
HOW CAN WE HELP YOU?
KETURAH CUMMINGS
Get in touch with
Let’s get you top of social feeds and top of mind.
@forwardslashinc