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The Charging Fashion Accessories Line

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By: Christal, Sean, Shatejawa

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  • Founded in 2005

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  • Rebecca Minkoff is headquartered in New York, New York

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  • Rebecca Minkoff sells its products at Saks Fifth Avenue, Bloomingdale's, Nordstrom, Neiman Marcus and specialty stores across the United States and internationally

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  • Rebecca Minkoff operates a boutique store called Rebecca Minkoff x Confederacy in Los Angeles, California

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  • Important Events
    • 2006 – Rebecca Minkoff Enters Bloomingdale’s and Japan
    • 2009 – Rebecca Minkoff Launches Blog Site Minkette.com
    • 2010 – Rebecca Minkoff Launches Ben Minkoff Label
    • 2011 – Rebecca Minkoff Launches Shoe Line

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Brand History

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New Charging Fashion Accessories Line

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Which includes:

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  • Purses
  • Laptop and iPad Bags
  • Bracelets
  • Phone Charging Accessories

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Brand Elements

  • New wearable technology advances the brand
  • Keeping up with savvy customers
  • Designs are fashion forward
  • New designs encompass the Rebecca Minkoff signature characteristic
  • Strengthens the brand amongst other fashion brands in industry - Competitive advantage

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Wearable Technology

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Chargeable Purse

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  • Built in battery and power panel

Designed with a rechargeable battery hidden inside that lasts up to 30 days

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  • 2 USB ports

Can charge multiple devices simultaneously

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  • Wireless charging on the go

Place the bag on the charging plate to instantly recharge the built in battery

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Charging

Laptop and iPad Bag

  • The laptop bags will also have the built in battery and power panel.
  • They will have just 1 USB port in order to charge the device inside.
  • Charging plate in order to charge the laptop or ipad wirelessly on the go.

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Charging Bracelet

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Charging Phone Accessory

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“Its fashion Accessories for the Modern Times”

  • We at Rebecca Minkoff realize that the technology industry needs to engage with fashion lifestyle and that is why we believe that by launching this product now by integrating new tech in stores and clothing, we can be early adopters of new technology as a luxury brand, create a full experience for customer, and to most importantly capitalize.
  • With the fashion industry going “Futuristic”;we being a smart business have to explore the ways to thrive in our digitized world.
  • We realize that the market for “wearables” have yet to take off and we want to launch now in order to really capitalize.
  • Ultimately, we also recognize that we are in a very early stage of wearable technology and we see the potential that the internet did when it first emerged and we believe that fashion accessories along with other wearables have the same potential.

Why are we launching now?

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Why are we launching now?

Demographics Geographics Psychographics

We at Rebecca Minkoff plan to target these particular bags and our accessories to female Millennials. Continuing to gear toward women between the ages of 20 and 35 who want items that look good and have a luxury feel, but not a luxury sticker price.

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“Next Generation shopping”

The geographic area we chose to really focus on was bigger cities like Tokyo or our Flagship store, located in Soho, New York.

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Why: Customers can experience the most advanced and cutting edge technology at the forefront of retail innovation!

If we could describe the women/ men who wear our brand in three words it would be

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  • Internet savvy
  • Fashion trendsetters
  • Confident

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Thank you!

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Any Questions?