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PolarMax

Jake Bowe, John Latzer, Reed Sedinger, Jakob Quaka

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Political Risk - 1/7

CPI - 61

HDI - 92

Indulgence - 29

LTO- 100

Average - 64.5

Thermal Base Layers

Based in

North Carolina

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Benefits - Utilitarian

  • Easy to Wash
  • Versatility
  • Wicks Away Moisture
  • Quick-Drying

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Benefits - Psychological

  • Odor Blocking
  • Stylish
  • Breathing Technology
  • Keep People Dry and Warm
  • Wicks Away Moisture

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Target Market- Demographics

  • Age: 18-28
  • Gender: M/F
  • Income: 10,512,195.20 won / 8,000 USD
  • Education: Enrolled in University
  • Location: Seoul

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Target Market - Psychographics, Behaviors, etc.

  • Frequent skiers/snowboarders
  • Weekend trips with friends/family to go skiing
  • Willing spender on skiing/snowboarding equipment

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Target Retailers

  • E-Marts
  • Ski Resorts (see next slide)
    • Yongpyong - All ages/abilities , longest ski season
    • Vivaldi Park - Most popular for our target market
    • Welli Hilli Park - Very popular and affordable
    • High1 Ski Resort - Best for advanced skiers

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Ski resorts

Universities

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Production to Retail

  • Exporting
  • Manufacture in U.S.
  • Freight Shipping
    • 20’ Containers
  • Port of Charlotte to Port of Incheon
  • Sell in Bulk to retailers
  • Direct Transport from Container

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Production/Adaptation

Shirt Sizing

Pant Sizing

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Production

Women - Target - Small (55)

Men - Target - Small (95)

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Social Media Marketing and Reach

Scenario A: No Marketing Partnership with E-Mart

Facebook: $2,000

$7.19 Cost per thousand impressions

=278,164 impressions

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Instagram: $2,000

$3.00 Cost per thousand impressions

=666,667 impressions

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Total Cost: $4,000

Total Impressions: 944,831

Cost per Thousand Impression: $4.24

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Social Media Marketing and Reach

Scenario B: Marketing Partnership with E-Mart

Facebook: $4,000 (PolarMax pays $2,000)

$7.19 Cost per thousand impressions

= 556,328 Impressions

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Instagram: $4,000 (PolarMax pays $2,000)

$3.00 per thousand impressions

= 1,333,333 impressions

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Total Cost: $4,000

Total Impressions: 1,889,661

Cost per Thousand Impressions: $2.12

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Vending Machine

  • 4 Vending Machines
    • Yongpyong
    • Vivaldi Park
    • Welli Hilli Park
    • High1 Ski Resort
  • “Keep Warm, Get Stuff Done”
  • Service - Twice a Month
  • Indoor (Main Lodge)
  • 150 Pieces of Clothing
  • Split of Male and Female

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= In Season Shipments to E Mart and Ski Resorts

= Off Season Shipments to E Mart only

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Approximate Costs

Shipping of Container - $2,072.00 (Charlotte to Incheon)

Shipping and Handling - $4,000

Worker Salary - $15,000

Vending Machines Units - $6,000

30% Cut of Sales - $1,530

Targeted Ads - $4,000

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Pricing

SRP: 40,004 Won = $31.60 Usd

Wholesale: 20,064 Won = $15.8 Usd

  • Low exchange rate risk

Shelf Price - $34.76

- VAT (10%)

Retail Price = $31.60

- R Margin - $15.8

- Tariff (10%)

Our Margin= $ 14.22

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Thank You