LinkSphere
COGS 122: Startup Studio
Group 1: Penta
Kaylen Harley, Ghania Mehdi, Justine Dang,
Alexa Barbosa, Arohee Agrawal
LinkSphere’s Mission
At LinkSphere, we ensure that every donation makes a tangible difference by creating individualized milestones that act as a guide for donors to see what their money is being used for.
We promote transparency by requiring accountability measures through professional case managers.
We enhance the connection between donors and recipients with our personalized matching system.
Ensuring Transparency and Trust
Milestone Pages
Motivation
“Sometimes I don’t know what resources are available to help the housing crisis, I usually hear information through friends”
- Survey Participant S.V.
According to our surveys and interviews:
Video Pitch
Competitive Analysis
Key Features: �Online platform for crowdfunding microloans for international people in need.
Advantages:
After lenders are repaid, there is a high change they continue to lend money.
Disadvantages: �There is a risk of non-repayment from borrowers.
Key Features:
Campaign processing and marketing, as well as crowdfunding.�
Advantages:
Wider reach in terms of audience, with the potential of virality. Has strong brand recognition (34% market share in crowdfunding)�
Disadvantages: �Often focuses on singular people. Faced with competition for attention within the platform.
Kiva
GoFundMe
Key Features: �Online donation platform that connects users with nonprofits in need of donations
Advantages:�Gives nonprofits an easy way to keep track of donations and gives donors an easy platform to use, a faster checkout leads to more people actually donating
Disadvantages: �Hidden fees could offput some users
DonorBox
Hi-Fi Prototype
Kickstarter Campaign
Link to Kickstarter Webpage
Budget & Growth Model
12-month Growth Model
Monthly Budget Model
Ad Data
103 Clicks
5.61K Impressions
$0.41 CPC
1.84% CTR
Google Analytics
Initial VFD
Tension Points
Revised VFD
Final Poster
A5 - Figma Poster
Meet the team!
Ghania Mehdi
Team Leader
Kaylen Harley
Alexa Barbosa
Justine Dang
Arohee Agrawal
Appendix
Extra Slides – Ideation of Hi-Fi Screens
Home/Landing Page
Milestone Page
Extra Slides – Poster Ideation
Landing Pages
Page-Centered Probe
We used Unbounce for both landing pages to perform A/B testing for our service. Each one of them emphasizes different types of information about our service.
�
Landing Page A
Variant A highlights the different ways to use our service. It starts by showing who we are and what we do and follows with call to action buttons.
Landing Page B
Variant B emphasizes the purpose of our service. It starts with the call to actions buttons to either become a donor or connect with other organizations and then shows what our service offers.
Web Advertisement
Ad Copy:
Help End Homelessness | See your Impact | Contribute Today
Know where your money goes in the fight against homelessness. Connect with a non-profit near you.
Keywords: ways to donate, homeless people needs, donate homeless in SD, raise money, help homeless, volunteering
homelessness solutions, safety
Target Demographics:
Age: 25-45+
Income Level: 33k-200k+
Version A
Version B
50
Visitors
65
Views
4
Conversions
8%
Conversion Rate
32
Visitors
34
Views
3
Conversions
9.38%
Conversion Rate
A/B Landing Page Results
From 05/19-27 (9 days)
At the beginning of publishing the page, Variant A was the leading variant but as of May 27, our A/B testing shows that Variant B was had the highest conversion rate.��Though Variant B had the highest conversion rate, Variant A had the most conversions. ��The results shows us that users appeal more when the purpose of our service is emphasized.
Ad Data
103 Clicks
5.61K Impressions
$0.41 CPC
1.84% CTR
Google Analytics
Ad Data - Google Analytics
From 05/19-27 (9 days)
MVP Interview Scenario + Hypotheses
Imagine you’re a wealthy donor interested in helping homeless individuals, ��but…
Hypotheses:
Concierge MVP
Aims to simulate the donation process and experience:
Service Enactment
MVP Interviewees
Tiffany Donahugh
Jenai Funk
Build A Miracle - �Program Coordinator/Project Manager
Interviewed at a benefit for the Alpha Phi foundation, an organization she has supported continuously
Interview #1: Jenai Funk
Notable Insights
Match Page
“Having the options and the specific programs you can choose from as a donor is great”
“Having more options and easily scout for who we want to donate to is accessible and nice”
Milestone Page
“I like that there’s a case manager that has talked with the person you’re helping and has set different goals and you can decide what to help on specifically”
Contract
“Signing a contract makes it more accountable as it backs up the donation”
“You’re not just randomly donating X amount of money and not knowing what will happen with that money”
“The website showing that they’ve done their work makes it more accountable”
Analysis
Keep the options feature for users to scout for who they want to donate to
Have the users have control of what milestones to help with was a good idea
Send proof and all documentation to the donor so our platform remains accountable and trustworthy
Interview #2: Tiffany Donahugh
Notable Insights
Match Page
“I would prefer to only see the description because I am worried I will base my decision on looks rather on their circumstances”
Milestone Page
“I would want to know more about aspirations and long term goals, rather than their current milestone”
Contract
Interviewee compared it to how she would treat terms and conditions page, referring to the size of the print and color of the print would make her not read it.
Analysis
Removing the picture feature of each individual
Possibly replace pictures with avatars
Make a new feature where donors can see the long term goals in one place
Replace contract with simple highlights summarizing the main points we want users to know