Introduction
GMBA 8067 - Week 01 - Prof. Grace Yu
“This lecture material has been produced and published expressly for lecture purposes in support of a Yonsei University graduate course. This material cannot be used for any other purposes and cannot be shared with others. Individuals who violate these terms and restriction are legally responsible for any violation of intellectual property laws.”
Homework due Week 01
Come to class
Homework due Week 02
Type a paragraph about an interaction you had with a non-Korean.
What did you talk about?
What was the context? Work? Personal? School Related?
How long was the conversation?
What would you change?
How did you feel before, during and after the conversation?
Weekly Structure
What do these numbers mean?
Week 01
There are 08 weeks per module.
Today is Week 01.
This numbering system will restart for module 2.
Opening Discussion
Are you good at making a first impression? Explain.
When you think of a foreigner, who/what comes to mind?
Do you enjoy making new friends?
Are you good at small talk?
(small talk: topics you talk about with new people/strangers)
Contacting Me
My Office
The quickest way to reach me is on Kakao or by email.
You may email me for more detailed questions.
graceyu@yonsei.ac.kr
When you send me an email, put your class number and section number in the title
Office Hours: Set up via email
Write
CLASS and
SECTION #
FIRST
then the
SUBJECT
8061 Homework Question
graceyu@yonsei.ac.kr
Kakao
You are my priority during the day 9 am - 8 pm.
My phone is turned off from 9-5 am.
I encourage you to help each other if you know the answers to your classmates’ questions.
Two Most Important Points
Remember
Course Information: ClassUm
Individual Contact method
email: graceyu@yonsei.ac.kr
Group Queries
kakao: class qr code
Yonsei Email Address
Distribution of Grades
Make sure that you make a Yonsei email address.
https://mail.yonsei.ac.kr/
It should not be any other email.
The interface I use will automatically send you your grade.
Class Roster
Website
Please fill out the class roster on my site.
The class PPTs will be posted here along with any material required for our lectures.
Save Me Time
Use your FIRST name FIRST then your LAST name. (Chris Kim)
Use a hyphen for your phone number (010-2222-2222) do not do (01022222222)
Course Expectation Discussion
Why did you sign up for this class?
What do you hope to learn?
Why are you getting an MBA?
In what capacity will you need English writing?
For your job? For personal improvement? For other courses?
Course Purpose
Purpose of Global Communication
Present different communication styles from different cultures.
Discuss these differences in communication styles.
Practice English conversation increasing fluency.
Engage students in activities to help apply content.
Build confidence to speak in English.
Grades Breakdown (May Change Will Clarify)
Assignments = 30%
Presentations = 30%
Participation = 30%
Attendance = 10%
Total: 100%
Course Format
3 Hour Lecture
9:00 - 11:30
150 minutes
no breaks
9:00 - 9:50
10:00 - 10:50
11:00 - 11:50
3 - 50 min. classes
2 breaks (10 mins.)
9:00 - 10:15
10:30 - 11:45
2 - 75 min. classes
one break (10 or 15)
Weekly 3 Hour Format
Lecture
Discussion
Interactive Lesson
Module 1 | | Content | Activity |
Week 1 | Intro. Global Communication | Importance | Introducing You |
Week 2 | Intercultural Communication | Why? What? How? | Case Studies |
Week 3 | Written Communication | Email, Memo | Writing Emails |
Week 4 | NonVerbal Communication | Observe & Analyze | Read Body Lang. |
Week 5 | Interpersonal Communication | Friendships | Invite, Yes & No |
Week 6 | Phone Communication | Etiquette | Phone Calls |
Week 7 | Small Talk & Networking | How To | Connect |
Week 8 | Active Listening | Questions | Mirror, Paraphrase |
Global Communication
Classroom Discussion
What is communication?
What is global communication?
Definition of Communication
"at the moment I am in communication with London"
"a telephone communication"
Definition Part 2
"there was a lack of communication between Pamela and her parents"
"she gave him some hope of her return, or at least of their future communication"
Definition of Global Communication
The study of global communication examines how information is exchanged across geographical and social divides, as well as how communication both impacts and is influenced by culture, politics, media, economies, health, and relationships in the age of globalization.
Discussion Question
What is an example of how culture, politics, and media have impacted your interactions or communication?
Think of an example in your home country.
What is an example of a sub-culture communication breakdown that you have seen recently?
Provide us with background information to give us context.
Purpose of Global Communication
Its strategies and practices allow marketers and creative directors, public relations specialists, political consultants, market researchers, journalists, non-profit leaders, and other professionals in foreign or international industries to develop and share messages that reach audiences across borders, whether to resonate politically, help sell a product, or expose illegal labor practices.
Media for Global Communication
Global communication can take various forms, including global advertisements, political speeches, journalistic news stories, social media posts, press releases, books and traditional print publications, and more.
Discussion Question
Will you have a need to interact with international companies or individuals in your job?
In what capacity will you use English?
What field will you need to communicate for?