MEDIA IS COMMERCIAL

Most media messages are organized to gain profit and/or power.

SUPER BOWL COMMERCIALS: 2018 Over $5 Million per 30 second Ad

  • Watch the American Marketing Association’s video about Superbowl marketing and the money involved.
  • View the infographic on history of Superbowl ad costs
  • NOW Watch ONE of the highest rated 2018 Superbowl Ads (according to USA Today) and complete the following in your notebook:

A. Company/product being advertised:

B. Topic of ad (what is it about):

C. Tactics used to promote product: (humor, sex, celebrity, music, visual techniques, etc.)

D. Promises made:

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MEDIA OWNERSHIP

As you view The 6 Companies That Own (almost) All the Media infographic, write several “noticings” in your notebooks. Now explain what are the possible ramifications (effects) of only 6 companies owning so much of the media.

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ADVERTISING

Read...Can't advertise tobacco to kids in America? But why not in countries around the world?

Choose TWO of the five tactics that tobacco companies are using to attract children around the world and respond to them in your notebooks. Make sure to write down the numbers of the tactics you are responding to.

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PRODUCT PLACEMENT

Go to the following website: It is a blog entitled, “13 Unforgettable Examples of Product Placement.” Read it and answer the questions.

https://blog.hubspot.com/marketing/product-placement-examples

  • What percentage of broadcast-network shows feature placements?
  • Why are product placements successful?
  • How much does it cost to put a product in a TV show or movie?
  • Name one unforgettable example of product placement listed in the blog. What made it unforgettable?

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PRODUCT PLACEMENT

As you watch the following video…

  • list all the products that are used in this film AND
  • Write about the pros/cons of product placement

Product placement- 3 minute video on new movie LOGAN (Wolverine)

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DIGITAL PRODUCT PLACEMENT

Go to the following website and after reading the article, answer the following questions: http://www.bbc.com/news/business-22066153

  • What is digital product placement? Give a specific example.
  • Why are more advertisers using it?
  • Why is it effective?
  • What do you think of product placement in movies and television? Do you notice it? Does it add or detract from the movie or television show?

5

HIDDEN ADVERTISING

Write a response to each example of hidden advertising and explain how each one relates to how the media is commercial:

  • Free games such as Clash of Clans and Candy Crush lure you in by promising “cheap thrills,” then offering in-app purchases that let you level up, buy currency to use in the game and more.

2. On Netflix and Facebook, autoplay is the feature that makes

videos continue to stream even after they are done.

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HIDDEN ADVERTISING

3. Youtubers might refer to specific products in their posts, by way of

Endorsing them. Not only are they promoting something they enjoy

But they are also getting a 5-20% kick back on those products.

4. Snapchat offers brands options for gaining exposure to young

Buyers. Filters display branded images when a user is in a certain

Location; for example, fries pouring over the user’s head when

they are within range of McDonalds.

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Media is Commercial Scavenger Hunt Crocker - Google Slides