Dr. R.A.N.M ARTS AND SCIENCE COLLEGE�Affiliated to Bharathiar University , �Accredited with “ B+” NAAC�

Dr. S. Sudha M.Com(CA)., M.Phil., Ph.D.,�Head & Assistant Professor,� Department of Commerce (CA)

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Course Name : Principles of Marketing

�Welcome You All

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Introduction

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E-commerce: The cutting edge for business today is electronic commerce. Broadly defined, electronic commerce is a modern business methodology i.e. buying and selling of goods and services via computer networks, that address the needs of organizations, merchants and consumers to cut across the costs while improving the quality of goods and services and also increasing the speed of service delivery.

It is also used to search and retrieve information in corporate decision making.

E- Commerce is well suited to facilitate the current reengineering of business processes occurring at many firms.

Advantages of E-Commerce:

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• Operates 24*7 (browsing, buying and selling)
• No geographic limitation.
• Wide range of products and services.
• Wide choice of payment options (cash, credit card, debit card, vouchers)

Disadvantages of E-Commerce:

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• Lacks tangibility( property having a tangible form)
• Susceptible to cyber attacks.
• Low customer loyalty.
• Highly competitive.

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Types of E-Commerce:

• Business –to-Business: Transactions between two business organizations.

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• Hosts business
• Access product information
• Places an order for the product
• Receives order processes and dispatch the product Ex: whole sale suppliers.
• Business-to-Consumer: Transactions between business organization and consumers.

Ex: Flipkart, Amazon.

Generic Framework of Electronic Commerce

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• E-Commerce application will be built on the existing technology infrastructure

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• A myriad of computers
• Communication networks
• Communication software

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• Common business services for facilitating the buying and selling process

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• Messaging & information distribution as a means of sending and retrieving information

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• Multimedia content & network publishing, for creating a product & a means to communicate about it.

Movies=video + audio

Digital games=music + video + software

Electronic books=text + data + graphics + music + photographs + video

• The information superhighway- the very foundation-for providing the high waysystem along which all e-commerce must travel.
• Any successful e-commerce will require the I-way infrastructure in the same way that regular commerce needs.
• I-way will be a mesh of interconnected data highways of many forms like
• Telephone,wires,cable TV wire
• Radio-based wireless-cellular & satellite.

• Multimedia Content for E-Commerce Applications:

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• Multimedia content can be considered both fuel and traffic for electronic commerce applications.
• The technical definition of multimedia is the use of digital data in more than one format, such as the combination of text, audio, video, images, graphics, numerical data, holograms, and animations in a computer file/document.
• Multimedia is associated with Hardware components in different networks.
• The Accessing of multimedia content depends on the hardware capabilities of the customer.

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