Spotted
EATEN BY SOMEONE YOU KNOW.
Restaurant discovery built on trust — not reviews, not paid placement.
PROBLEM
The right place is impossible to find in the moment.
30 minutes lost to TikTok and gamed reviews
Trusted tips exist, but they're buried in chats
So you default to “the usual,” out of fatigue
SOLUTION
Friends' recommendations, attributed by name.
Friends rank first, not advertisers
One trusted friend beats a hundred reviews
SpotBot turns “I don't know” into an answer
MARKET
Win Oslo on trust. Then repeat, city by city.
1,800
Food & drink venues in Oslo — half of them independents
10–20M kr
Addressable market per year, in Oslo alone
Nordics
Next — same playbook, city by city
BUSINESS MODEL
Restaurants pay to be found. Never to be ranked.
No budget buys the top spot. Ranking is earned, not sold
Replaces agencies and hours of paid social
The network friends built is what restaurants pay for