2

MARKET > 3.8 BILLION USERS

Facebook

Messenger

Rakuten

Viber

WeChat

Messenger

Line

Snapchat

VKontakte

Odnoklassniki

1.3

Billion Users

260

Million

1

Billion Users

200

Million Users

190

Million Users

300

Million Users

3

MARKET > 3.8 BILLION USERS

The most future-proof place to put your game right now is in within those communication platforms - chat apps like Messenger, WeChat, Snapchat, etc.

$1.5M

11 studios made over
$1.5M USD per month from ads

$15M

One of the top games made
$15M USD from IAP

$11.94

Average ad eCPM

Source: PocketGamer.biz

Some “WeChat Mini Game” Platform Stats:

Peter Warman,

CEO, Newzoo

4

  • INSTANT game launching
  • NO DOWNLOAD required (average mobile user downloads < 2 apps/month)
  • STORAGE space not a concern (no competition with other apps for storage)
  • WIFI not needed (play on the go on mobile data)

FOR PLAYERS

REDUCED FRICTION

MORE SOCIAL

  • FRIENDS are already there!
  • Makes social games more PRACTICAL
  • No need to log into 3rd-party accounts to find friends

5

FOR DEVELOPERS

  • UA much cheaper compared to App Store (can be few cents/user)
  • Curation, promotion, visibility benefits for EARLY ADOPTERS

LOWER ACQUISITION COSTS

LESS AGGRESSIVE MONETIZATION

  • LESS INTRUSIVE ad placements, paywalls
  • More creative gameplay, NEW USER EXPERIENCES possible

K FACTOR IS MAIN KPI

  • Design for VIRALITY and INSTEAD OF LTV
  • SOCIAL GAMES more viable

6

  • Porting games designed for the App Store
  • Low-Quality Clones of App Store games
  • Not utilising the Social and Viral potential of the platform

WHAT MOST ARE DOING WRONG

7

OUR STRATEGY

  • Polished messenger game experiences, not low-quality ports

DESIGN FOR MESSENGER

LEVERAGE MESSENGER FEATURES

  • Make use of the chat window, chatbots, stickers, etc

FOCUS ON VIRALITY

  • Games people WANT to involve their friends in

DATA-DRIVEN DECISIONS

  • Detailed analytics starting from the loading screen
  • A/B tests to optimize onboarding

8

  • Our network and partnerships allow us to be early launch partners on Viber

MAKE USE OF EARLY STRATEGIC PARTNERSHIPS

LAUNCH ON MULTIPLE PLATFORMS

GAIN EARLY EXPERTISE

OUR STRATEGY

  • Workflow, design, and tech compatible with all major platforms
  • Already know what works and what doesn’t before the market matures

9

OUR ADVANTAGE

We’re partnered and work closely

with Rakuten Games

___

More info:

  • Rakuten Games Inc., a joint venture between Rakuten and Game Closure
  • Rakuten Games runs the instant games platform on Viber
  • We currently benefit from free promotion to their 10M+ Viber subscribers

We’re currently the only third-party* studio to have soft-launched on

Rakuten Viber’s Games platform

___

*aside from Rakuten Games and partner Game Closure

10

OUR ADVANTAGE

And our relationship with

Game Closure may allow us access to additional Tech and IP rights

11

WHAT WE’RE DOING NOW

Soft-launched Sticker Stack on Viber, March 2019

450K Testers / 5K DAU

Optimizing on-boarding, retention,
and monetization features before
launching on Facebook and other platforms

12

WHAT WE’RE DOING NOW

Developing 2 Instant Messenger Games

to launch with UK-based and Middle East-based publishers and IP holders

To be launched by end of 2019

13

IN THE PAST

  • Raised 120K Angel Investment and 50K from Accelerator Programs
  • Released “Fat Bunny” in China in partnership with CMGE
    • ~600K Downloads
    • Generated profit
    • Selected for Indie Prize Showcase at Casual Connect Seattle 2017
    • Won two IMGA MENA Awards

14

WE’RE RAISING!

Groovy Antoid Inc. is a Techstars-backed, US-registered company.

Current development operations based in Beirut office.

WE’RE RAISING $1M TO:

  • Expand team to around 10-15 people (Beirut monthly burn rate of ~30K)
  • Validate game concepts through Performance Marketing
  • Develop polished, social Instant Games truly designed for instant messaging platforms
  • Port & Promote validated instant games to App Stores with less risk
  • Expand our audience to Viber, WeChat, Line, Facebook, VK, OK, etc. in addition to the app stores

15

George Elhabr

Co-Founder, CEO

Samir Kazah

Co-Founder,

Art Director

Mohamad Alkotob

Lead Developer

Carl Farra

Game Designer

Al-Sayed Ahmad Arabi

Digital Marketer

TEAM <3

Elias Teeny

Developer

16

Vincent Ghossoub

CEO Falafel Games

Advisor to Groovy Antoid

OUR PARTNERS & ADVISORS

17

GEORGE@GROOVYANTOID.COM

+961 71 259878

GEORGEHBR

EMAIL:

PHONE:

CONTACT

Groovy Antoid - Investor Deck - Google Slides