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MARKET > 3.8 BILLION USERS

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MARKET > 3.8 BILLION USERS

The most future-proof place to put your game right now is in within those communication platforms - chat apps like Messenger, WeChat, Snapchat, etc.

$1.5M

11 studios made over
$1.5M USD per month from ads

$15M

One of the top games made
$15M USD from IAP

$11.94

Average ad eCPM

Source: PocketGamer.biz

Some “WeChat Mini Game” Platform Stats:

Peter Warman,

CEO, Newzoo

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  • INSTANT game launching
  • NO DOWNLOAD required (average mobile user downloads < 2 apps/month)
  • STORAGE space not a concern (no competition with other apps for storage)
  • WIFI not needed (play on the go on mobile data)

FOR PLAYERS

REDUCED FRICTION

MORE SOCIAL

  • FRIENDS are already there!
  • Makes social games more PRACTICAL
  • No need to log into 3rd-party accounts to find friends

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FOR DEVELOPERS

  • UA much cheaper compared to App Store (can be few cents/user)
  • Curation, promotion, visibility benefits for EARLY ADOPTERS

LOWER ACQUISITION COSTS

LESS AGGRESSIVE MONETIZATION

  • LESS INTRUSIVE ad placements, paywalls
  • More creative gameplay, NEW USER EXPERIENCES possible

K FACTOR IS MAIN KPI

  • Design for VIRALITY and INSTEAD OF LTV
  • SOCIAL GAMES more viable

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  • Porting games designed for the App Store
  • Low-Quality Clones of App Store games
  • Not utilising the Social and Viral potential of the platform

WHAT MOST ARE DOING WRONG

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OUR STRATEGY

  • Polished messenger game experiences, not low-quality ports

DESIGN FOR MESSENGER

LEVERAGE MESSENGER FEATURES

  • Make use of the chat window, chatbots, stickers, etc

FOCUS ON VIRALITY

  • Games people WANT to involve their friends in

DATA-DRIVEN DECISIONS

  • Detailed analytics starting from the loading screen
  • A/B tests to optimize onboarding

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  • Our network and partnerships allow us to be early launch partners on Viber

MAKE USE OF EARLY STRATEGIC PARTNERSHIPS

LAUNCH ON MULTIPLE PLATFORMS

GAIN EARLY EXPERTISE

OUR STRATEGY

  • Workflow, design, and tech compatible with all major platforms
  • Already know what works and what doesn’t before the market matures

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OUR ADVANTAGE

We’re partnered and work closely

with Rakuten Games

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More info:

  • Rakuten Games Inc., a joint venture between Rakuten and Game Closure
  • Rakuten Games runs the instant games platform on Viber
  • We currently benefit from free promotion to their 10M+ Viber subscribers

We’re currently the only third-party* studio to have soft-launched on

Rakuten Viber’s Games platform

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*aside from Rakuten Games and partner Game Closure

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OUR ADVANTAGE

And our relationship with

Game Closure may allow us access to additional Tech and IP rights

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WHAT WE’RE DOING NOW

Soft-launched Sticker Stack on Viber, March 2019

65K Testers / 4K DAU / 0.8 Invites per user

Optimizing on-boarding

Developing retention and monetization features

Releasing more themed Viber Stickers (with CTA into game)

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WHAT WE’RE DOING NOW

Prototyping our next instant game focused on collecting digital items with the help of friends!

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WHAT WE’RE DOING NOW

Exploring an opportunity to develop

an instant game using Sanrio IP

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IN THE PAST

  • Raised 120K Angel Investment and 50K from Accelerator Programs
  • Released “Fat Bunny” in China in partnership with CMGE
    • ~600K Downloads
    • Generated profit
    • Selected for Indie Prize Showcase at Casual Connect Seattle 2017
    • Won two IMGA MENA Awards

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WE’RE RAISING!

Groovy Antoid Inc. is a Techstars-backed, US-registered company.

Current development operations based in Beirut office.

WE’RE RAISING $500K TO:

  • Expand team to around 10-15 people (Beirut monthly burn rate of ~30K)
  • Develop ~10 instant games - polished, social, messenger-focused
  • Expand our audience to Viber, WeChat, Line, Facebook, VK, OK, KakaoTalk
  • Establish our place as a studio that develops truly Messenger-First games

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George Elhabr

Co-Founder, CEO

Samir Kazah

Co-Founder,

Art Director

Mohamad Alkotob

Lead Developer

Carl Farra

Game Designer

Al-Sayed Ahmad Arabi

Digital Marketer

TEAM <3

Elias Teeny

Developer

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Vincent Ghossoub

CEO Falafel Games

Advisor to Groovy Antoid

OUR PARTNERS & ADVISORS

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GEORGE@GROOVYANTOID.COM

+961 71 259878

GEORGEHBR

EMAIL:

PHONE:

CONTACT

Groovy Antoid - Investor Deck - Google Slides