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How Leverages Partnerships

VC Platform Summit 2022

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Micah Mador | @micahmador

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“Partners will make the difference between us building a good vs great business.”

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Bolster helps CEOs scale themselves, their exec teams, and boards.

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We call partners the third side of our two-sided marketplace. Let me explain.

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Let’s focus on Accelerator/VC/PE Partners:

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A few thoughts and tactical tips…

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1. Show value to a VC + their portfolio

  • Do some work upfront & make them look good
  • Share wins/success stories
    • Leverage the “Carta effect”
  • Get them comfortable enough with your solution to mention to portcos

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2. VCs are people too

  • Relationships take time to build
  • Everyone wants “access to their portfolio”
  • Make it easy for them

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3. #givefirst - Seek to add value ideally before (or with) your “asks”

  • Share data or interesting trends, etc.
  • Make your perk/discount tangible
  • Be flexible in your offering

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BUT DON’T BE ANNOYING OR SALESY!