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Faculty Innovation Center Developing a Social Presence

Group Project by

Toshiba Adams & Megan Hamilton

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Introduction

Making faculty aware of FIC events and engaging their interests has been a known issue for some time.

Over the past year, TLT, ER&D, and Professional Development have been working to: �

Find new ways to connect to faculty
Educate and keep faculty informed
Promote our workshops & prof.dev courses�

We've been using social media to reach out, increase awareness, and boost faculty attendance to our events.�

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Our Existing Social Media Presence

Facebook Page

Wordpress Blog

Twitter Account

edtechnews.matc.edu

@MATC_FIC

http://goo.gl/KdKf2

Regularly updated by Toshiba Adams and Megan Hamilton

Updated monthly by Megan Hamilton and faculty guests.

Integrated with Facebook to recieve posts as tweets, updated by Toshiba Adams and Megan Hamilton

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Project Description

Because Google offers a robust suite of productivity and community building tools, we will:

Incorporate Google+ and Google Tools in our existing strategy to promote and support our services. �
Try to develop a marketing strategy to gather followers

and manage multiple social media accounts.

We hope that by extending our presence with Google tools, we can build a learning community and further improve our services.

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Our Project Includes:

Google+ - For information sharing & community building�
Gmail, Hangouts - For project planning, collaboration�
Google Calendar - Schedule & share event information�
Google Docs- Share resources within department, facilitate project management�
Google Site - Create support wiki for workshop leaders

�

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Project Planning

& �Communication

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Google Docs Gantt Chart

During our initial, in-class meeting, we determined the necessity for developing a comprehensive Gantt Chart.

We used a Google Docs Spreadsheet to ensure completion of tasks related to our project. �
We consistently relied on this tool for task accuracy and dissemination of team responsibilities. �

View: Google Yourself Final Project - Gantt Chart

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Calendar & Email

We utilized Google Calendar and Gmail as a means for team communication and on-going task planning. We have outlined our general impressions of each feature:

	Calendar Functions	Email Functions
SUCCESSES	Able to search and view participant's calendars Able to establish meeting times & date on various calendars.	Allows for a conversation thread Easily searchable by topic or name
LIMITATIONS	Only accessible to gmail users Calendar details created through GMATC are only visible to GMATC accounts.	Does not enable a address/name search feature for email address (similar to the function available in groupwise)

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Google + : The Hangouts

In addition to in-person meetings, we utilized individual Google+ accounts and Hangouts to discuss tasks and collaborate on documents.

SUCCESSES

Able to create and attend live online video conferences�
Able to share documents and computer screens to collaborate on documents in real time

LIMITATIONS

Intermittent technical difficulties hindered productivity and performance.

Audio/video glitches with frozen screens, poor playback
Login and browser plugin issues prevented easy access at times
Some initial issues with permissions and document sharing

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Deliverables

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MATC FIC's Google Account

We worked together to create a unique Google account for MATC FIC.�
MATC FIC has access to its own:

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MATC FIC Google+ Profile

Consistent with our branding and information on Facebook and Twitter�

Graphics edited to meet Google+'s size specifications�

Mix of publicly shared posts and posts shared with circles

https://plus.google.com/117143983188210042019/posts

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MATC FIC Google+ Circles

Circles were created for FIC departments, roles, and our faculty community.

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Social Media �Marketing Management Strategy

Hootsuite	Using Hootsuite to schedule daily posts to FIC Facebook Page and Twitter weeks in advance. At this time, Hootsuite doesn't have support for individual Google+ profiles. We hope this will change! �
Facebook�Page	We collaborated with the Bindery (Dana Cooper) in an effort to design a marketing protocol to ensure higher visibility and use of the site. Facebook Page is integrated with Twitter account; tweets posts that FIC page administrators, Toshiba and Megan, contribute to timeline.
Twitter	Twitter integrated with Facebook Page to forward tweets as posts to Facebook.
Google +	Doesn't offer built-in integration with Twitter or Facebook to automate sharing to other social media. We each installed Extended Share Chrome browser extension to manually share a post to Twitter or Facebook. Twitter and Facebook accounts were set to automatically share with each other.

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Social Media Management Process

Admin Creates Post on Google+ Profile

Use Google+ Post's "Extended Share" Menu to Share Post to Facebook Page

Facebook Page Automatically �Shares Post to Twitter

Individual social media accounts will be checked biweekly for community activity, generating replies, promoting discussion.

Google+ Posting Strategy

If Hootsuite starts to support Google+ profile pages, we will schedule & post to all social media at once. This would make account management more efficient, consistent.

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We Advertise our Social Media Via:

"This Week in the Faculty Innovation Center" e-mail blasts and links in staff e-mail signatures.

Social media image-links on our "Teaching with Technology Today" blog.�
Graphics and QR codes on the digital display board in our lobby.�
Word of mouth.

Mentions on other social media accounts (i.e. mentioning MATC FIC Google+ content on Facebook or Twitter).

Flyers and printed materials.

Frequent posting to Facebook, Twitter, and Google+.

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Google Calendar - FIC Workshops

Google Calendar was used to create a publicly accessible calendar of the FIC workshops and training opportunities�

Complete FIC calendar is embedded on "Teaching with Technology Today" blog

Events are scheduled within Google Calendar and with Google+'s Events tool�
Members of our Google+ FIC community circle were invited to workshop events; received RSVP notices through Google+ and Gmail

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Google Docs - Department Resources

Google Docs/Drive is being used to build and organize folders of documents for use in the services we provide to faculty�

Some folders are private, for FIC staff use only:

Workshop planning folder
FIC Equipment Checkout folder
Event Graphics folder�

Some folders are shared with anyone who obtains a link:

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Google Form - Workshop Requests

TLT is now scheduling workshops "On Demand" to better meet faculty's interests and availability; boost attendance.

Request form embedded on the "Teaching with Technology Today" blog.�

Form requests reviewed weekly. When 3+ faculty request the same workshop, workshop is scheduled. Faculty notified one week in advance once scheduled.

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Google Form - All Purpose Survey

ER&D and individuals from MATC's research office are working together to create an all-purpose Google Form survey.�

Will replace paper surveys distributed at the end of all workshops and courses provided by TLT, ER&D, and Professional Development.�

Will be an essential tool to ensure "customer" satisfaction and guarantee content alignment with the industry' best practices.

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MATC FIC YouTube Channel

We are consolidating all of our Faculty Minute, ER&D, and other educational videos to this official MATC FIC account

Consistent branding and information

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Google Site: Workshop Leader's Wiki

Serves as repository for support materials, planning resources. Includes:�

Embedded Gadgets to display Calendar, Facebook Page news

Workshop resource pages where files can be uploaded, comments shared

Workshop leaders information page with contact info, expertise�
Links to Google Docs content

https://sites.google.com/site/ficworkshops/home

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Closeout

As a result of our collaborative efforts, we have demonstrated success in various facets, including raising awareness to the MATC community regarding the services offered through Professional Development (including ER&D and TLT). Although, the department's visibility is originating on a small scale, we anticipate an increase by 25% per academic year.

We have managed to increase our fb friends list to 30+; however, it is our perception that fewer peers are familiar with Google+, thus future efforts for visualization will be underway.�