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Conversation Media Engagement

May 2022 - June 2022

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To boost brand awareness and recall for Kamasutra Condoms among adults by leveraging their most loved language of communication - visual stickers, GIFs and emojis in WhatsApp and other chat messaging apps.���

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© Bobble AI - All Rights Reserved

To position Kamasutra as the best condom brand and drive associations around ‘protection’ and ‘sex’ related themes, i.e. chats and conversations like ‘Let’s make some love’, ‘Sooo Sexy!’, ‘May I come In?’, etc.

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Conversational, fun and quirky stickers

© Bobble AI - All Rights Reserved

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© Bobble AI - All Rights Reserved

Bro tu thand rakh..

Exciting to share - the ‘Kamasutra Condoms’ branded PopTextTM

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Poptext tagged to keywords like sex, sexy, pleasure, horny, etc. �

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Integrating KS Condoms in

conversations

Capitalising day-to-day “chatter”

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  • Infusing content in daily conversation verbiage etc.

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  • Content integration with commonly used keywords like ‘sex’, ‘love’, ‘honeymoon’, etc.

Amplifying brand-focus campaign

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  • Promoting Kamasutra campaign with focused messaging around relevant keywords like ‘sex’, ‘dating’, etc.�
  • Amalgamate content with brand-related signage

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Infusing brand into relatable conversations

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  • Brand integration in relevant conversations with product infusion

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  • Driving virality with trending keywords for higher reach

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Targeting Strategy

Sticker pack auto-downloaded as default in targeted devices among the top high visibility positions.

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Priority exposure of KamaSutra Condoms content with focused keywords (sex, dating, honeymoon, love) for real-time intent detection.

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Hey

online

Hey

Let’s make love tonight..

Yes. Let’s do it

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6.2Mn+ Focused Markets views

879K+ Focused Markets reach - unique viewers

81.9 K+ Focused Markets shares

52K+ Focused Markets unique sharers

Content Visibility Performance

© Bobble AI - All Rights Reserved

May - June 2022

Content Engagement Performance

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Demographic distribution of people reached

Percentage distribution of top performing states

69%

31%

18 - 21 Years

22 - 35 Years

Mumbai - 19.4%

Bengaluru - 15.1%

Delhi - 14.7%

Kolkata - 13.6%

Hyderabad - 12.3%�Chennai - 11.7%�Pune - 9.1%

Others - 4.1%

Percentage distribution of top performing locations

46%

54%

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12,160 Shares

3,064 Shares

3,929 Shares

18,626 Shares

Top Impactful Content

© Bobble AI - All Rights Reserved

9,580 Shares

2.02%

1.70%

1.63%

1.59%

1.38%

* Shares/Views conversion

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KamaSutra Condoms offers NFTs to celebrate playfulness around its products

  • 3 best performing content from the Conversation Media Campaign
  • 3 independent NFT designs created from scratch
  • Listed on nft.bobble.ai/KamaSutra