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Entrepreneurship

Startups and other businesses

Jake Kerber

jake.kerber@gmail.com

(KerberTech, Locusic)

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Startup : A new business in search of a viable business model

Business Model: how the business works

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What’s it like to run your own business?

  • Not easy
  • Tons of freedom
  • Creative challenges

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About me

KerberTech

  • Custom software
  • Simplified to hourly consulting - working like an IT employee of client.

Locusic

  • Local music streaming startup
  • Web, Android and iOS
  • Working on part-time
  • High-scale potential

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How-To

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  • Pick something you enjoy...

That you are good at or knowledgeable in

(that can somehow make money)

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1b. Focus on a niche

(at least to get started)

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2. Design a business model

(Make lots of assumptions/guesses)

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3. Experiment and Iterate

Test your assumptions

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Tips

  • Go “lean”
  • Tell people about it
  • Get help
  • Read, learn