Group ☝︎

Redesigning nahow.de

Stylianos, Madonna, Benjamin, and William

A charity for Cameroon

Original vs Hi Fi ProtoType

Interview Notes

• Our strategy was to start with 6 interviews with potential users. �
• We asked them 10 questions about their opinions and feelings about non-profit organization.�
• The users’ inputs were important for us to build an emotional profile and a user persona.

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https://docs.google.com/document/d/1GE1MxTw2L0caM8ErIMvoucSjIdW97vnIpK2vOLv0u5o/edit

User Research and Key Insights

• https://miro.com/app/board/uXjVMdnkm2c=/

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Common themes of the affinity diagram:

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1. Most donors are female
2. Most donors are religious
3. Likes to donate but are skeptical about charities and ngos
4. Donating is good since it fulfills a purpose and helps the majority of people and organizations

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Motivations of User

Throughout our research, donors stated that NGOs are good to have in society; however, they

could not be trusted since they lacked transparency with financials and their assets. The donors were skeptical of them and they needed validation to see if NGOs can be trusted.

“Needs some sort of validation to see if NGOs can be trusted”

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-Sharma, UX designer India

“Nonprofits are good for society but lack resources”

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-Brigette, from the Legal Aid Society, US

User Persona

This potential user is educated, caring, and comfortably upper middle class. Mary Beth Wilson is looking to donate and has expectations we need to meet.

Competitor Analysis

User Insight and Problems Being Solved

• User insight statement: During our interviews, we discovered that people are tired of how traditional charities work. They run ineffective ads that are negative, lack transparency in providing updates on their donations, and do not serve the marginalized community as much as they should have. Most people felt skeptical and misled about where their donations are going and how it's making a difference.

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• Problem Statement: Nahow is an NGO that actively supports the development of Cameroon. We have observed traditional NGOs like Nahow are not giving its donors enough transparency in providing updates on their donations. This has caused an increase in skepticism among their donors and loss of credibility of the website.

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How might we improve Nahow’s website so that we can build more trust with our audience?

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• Solution: We think “seeing is believing;” therefore, by providing more transparency about our organization’s activities and finances. We aim to attract more visitors to our website and build trust with our audience.

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Value Proposition Statement

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Nahow is providing ways to increase transparency by showing our organization activities and finances to help marginalized communities by building trust with our audience

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1. We’re better because we might attract more visitors to our website
2. We’re believable because we provide evidence of activities and fiances on our website and social media

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Storyboard

Joe just got a promotion at work.

Storyboard

He wants to donate some money to people in need

Storyboard

But he wants to make sure his money is going to a good cause, and not to online scammers

Storyboard

So he finds a fresh looking site with trusted features like paypal, and ApplePay.

Storyboard

Joe confidently makes a donation, and it makes his day!

Information Architecture

Testing & Iterations

Testing Feedbacks:

• Make the components smaller
• Mention how the donation will help
• Nice color choice
• Carousel is really well-made
• Animation of the donation function is amazing

Figma Link:

https://www.figma.com/file/RK6smwHeoEucBbJsamytx5/non-profit?node-id=858%3A4322&t=YdtmFkDbIy5YHoxm-1