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teamworldly@gmail.com

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travel is big business.

$683 billion

U.S. leisure travel market.

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millennials love to travel.

87%

use social media for travel recommendations.

$200 billion

spent each year.

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worldly - a travel social network

travel

Track where you’ve been and where you want to go.

share

Share your travel wisdom with friends.

receive

Get recommendations from people you trust.

teamworldly@gmail.com

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demo time!

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our tools

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  • PhoneGap (cross platform app development platform)
  • Framework7 (light frontend library built for mobile webviews)
  • HTML, CSS, JavaScript
  • Koala (scss compiler)
  • Github

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where’ve you been?

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how do we make money?

  • feature placement*

*Expedia brands only

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  • affiliate marketing

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competition

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infrequent usage

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frequent usage

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personal

recs

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generic

recs

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travel

blogs

personal

recommendations

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next steps

  • market and customer validation
  • platform development
  • alpha testing

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our team

Austin Atchley

Developer

Coding with Kids

UT CS and Plan II

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Rebecca Jiang

Developer

UT ECE

Sid Kurwa

Business Strategy

Applied Materials Intern

UT ME

Brandon Monsees

Design Lead

Exacta Systems Web Designer

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Matt Stanley

Product Manager

HomeAway Intern

UT MBA

teamworldly@gmail.com

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Appendix

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worldly feed

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worldly profile

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user acquisition

  • start with micro markets - backpackers, MBA students, study abroad.
  • demo video to travel blogs - generate interest.
  • early Austin focus.
  • viral loop - invite a friend to make a travel recommendation.
  • strategic partner(s).

teamworldly@gmail.com

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TripAdvisor’s problems (and how we solve)

problems:

  • inflated and fake reviews taint the overall reliability of recommendations
  • preferential visibility to hotels/events/services that pay for the “Business Listing” package
  • no accountability standards for reviewers

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how worldly wins:

  • reliable reviews since recommendations are made between familiar individuals
  • no preference to providers since reviews are provided peer-to-peer
  • inherent reviewer accountability to maintain reputation/relationship

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teamworldly@gmail.com

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so what’s wrong with Facebook Recommendations?

problems:

  • cluttered feed. requests not seen by those that could help.
  • generic recommendation requests. content not relevant to most.
  • no tracking for travel. no context around past travels or where you want to go.

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how worldly wins:

  • dedicated travel feed. no cat videos and political rants.
  • easy to seek recommendations from people who’ve been there.
  • personal travel hub. your travel history and dreams.

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teamworldly@gmail.com