This material was funded by USDA's Supplemental Nutrition Assistance Program - SNAP.
This institution is an equal opportunity provider.
What is. Text2BHealthy Color?
Sample Messages
Theory/Type | Text Message |
Environmental Constraints | T2LH: Smart shopping can save 25% or more on food costs; create a grocery list, check your local grocery ads, compare prices of fresh, canned and frozen fruits and veggies. Choose the plan that works best for you! |
Evaluation Question | T2LH: This past month we challenged you to make at least 3 action steps around drinking more water and fewer sugary drinks. Did you try at least one of them? Text Yes or No |
Local Message- P-EBT Card | T2LH: Families eligible for free or reduced-price school meals and attending a National School Lunch Program participating school in May 2021 OR are a member of a SNAP household with a child age 0-5 as of October 1st, 2020 may be eligible for summer P-EBT, regardless of immigration status. Visit cdhs.colorado.gov/p-ebt to learn more. |
Local Message- Farmers Market & DUFB | T2LH: Summer is here which means local farmers markets are back to give us the freshest fruits and veggies around! Did you know you can also use your SNAP benefits with Double Up Food Bucks to purchase fresh produce? Visit http://lil.ms/3bsa for details. |
Rethink
Your Drink
Text2LiveHealthy Reach
Program Adaptation
Content Adaptation to Target Audience
Cultural Adaptation
Language Adaptation
Diverse Team
English → Spanish Text Adaptation
T2LH: Try making this delicious and healthy Fall Vegetable Salad to celebrate the holidays! Visit [link] for the recipe.
T2LH: If you make tamales during the holidays, use vegetable or canola oil instead of lard and enjoy with your family! Visit [link] for the recipe.
User Engagement
5-10% of subscribers are clicking on links
Receiving an average of 71 messages per month from subscribers
5-10% of subscribers are engaging with branching logic messages
Outcome Results
Outcome Results: Fruits & Vegetables
Texts served as helpful reminders
“Just by helpful reminders to make sure that we're prepared for like, the day or the following day. It’s like a self-evaluation. I get the message, “Drink lots of water!” and I'm like, “Okay, just drink water today, so I got to get back on it”, you know”
“It [the text messages] motivates me every time I see those messages, I say, "Oh yes! You have to drink… water, let’s not drink soda”
Family and personal health concerns influenced intention
“Because I want to help my daughter. I have a daughter who is overweight, but I try to tell her and help her and for that reason, I [try to] get help from classes or from text messages”
“Me [being] overweight and then also my children so that they eat healthier”