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�A deep dive.

Not another social network.

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Everyday at a different time, everyone is notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.�

Similar to Snapchat w/o the chat feature
Authentic alternative to Instagram
No editing/uploading

BeReal was released in 2020 by French developer Alexis Barreyat. It gained popularity in early 2022, so it’s very new in the social realm.

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How to use the app.

You get notified daily to post a photo of what you’re doing and your phone takes a selfie and a back camera picture at the same time to show your face and whatever you’re taking a photo of. You can also choose to add a caption or not on the post.

You have a two minute window from when you’re notified to post something, otherwise your photo will be considered “late.” There’s really no penalty to posting outside the two minute deadline, except you cannot post again for 24 hours from when you posted after the late period, even if you’re notified to post before the 24 hours are up.

When you post, you can choose to post it so only your friends can see, or you can post it publicly to the discover page and to the location page, which is a feed where people can discover BeReal posts of the people around them and make friends (like a dating app but for friends)

You can comment on other people’s posts or react with an emoji or a RealMoji which is a selfie you take in response to what someone posted. You can comment and react on your friends’ posts, but you cannot comment on posts on the discovery page, only react with emojis and RealMoji’s.

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Screenshots.

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Friends vs. Discovery.

On BeReal, the homepage has a “Friends” feed where you can see your friends’ post and a “Discovery” feed where you can see other people’s posts i.e. people in the same area as you, people with similar pictures to yours, etc.

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Adding Friends.

Suggestions, Friends, and Friend Requests.
Easy to invite friends externally (BeReal link, helps promote the app to others).
You can add friends from contacts and other social platforms.

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U.S. & Europe.

Languages.

Audience.

Stats.

Available in U.S., Mexico, Canada, and most European countries.

English, French, German, Japanese, Korean, Simplified Chinese, and Spanish.

80% of users are between the ages 16-24. 20.5% French users and 19.7% American users

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Demographics.

Gender

Age

Usage

Nearly 3 million daily active users.
More than 10 million downloads since release in 2020.
Rapid growth (10,000 DAU’s in 2021, 2.97 million DAU’s today).
No verified users (lack of influencer/creator environment).

<16

16-24

80%

25+

42%

58%

Male

Female

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BeReal Student Ambassador Program.

BeReal has a program where college students and high school students use and promote the app to peers.
Ambassadors host parties, manage a marketing budget, identify key moments on campus for us to get involved, execute creative activations, and build the BeReal’s community at their respective schools.
Targets Gen Z.
https://bereal.com/en/ambassadors.

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Advertising on BeReal.

Paid advertising is prohibited on BeReal, so it can only be used for organic social at the moment.

Chipotle did a sales promotion campaign on BeReal.

Best for campaigns that:

Offer exclusive deals
Help users feel connected w/ brand
Target super fans (Ghostbusters)

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Campaign Ideas.

Pictures on set with talent
At junkets/events/screenings
Ticket sales
Exclusive merch
Accounts dedicated to titles and franchises with cult followings

Spider-Man
Ghostbusters

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—The Biggest Takeaway

BeReal is the anti-social social network. It erases the idea of parasocial relationships.