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Caseritos Felices

Fortaleciendo mujeres a través del emprendimiento

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Who We Are

Jane Van Ryn, current entrepreneur - International Development

Leah Damo, background in anti-oppression - International Development

Medjine Antoine-Bellamy , project management experience - Management

Emma Willinger, community building- Environment & Social Entrepreneurship

Socrates Alvarez, background in design - Economics

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Problems in el Alto

Women’s unanswered needs

  • Lack of opportunities and freedom
  • Machismo
  • Domestic abuse
  • Food insecurity

  • Entrepreneurial and technical workshops
  • Need for financial literacy
  • Support for the sale of products that the bakery produces

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Enda el Alto’s Vision

Our Vision

  • Improving quality of life and personal and social development for women.

  • Helping to increase independence, self-confidence and opportunities for women by cultivating entrepreneurship.

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Our Solution

Outcomes

  • Creating a brand
  • Collectively operated by women
  • Beginning off existing bakery
  • An incubator for entrepreneurship

  • Financial independence and empowerment
  • Combating stereotypes
  • Sustainable to empower generations to come

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Our Business Model

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Costs Initial & Monthly

June

July

August

CAD

BOB

CAD

BOB

CAD

BOB

Equipment

-$1,000.00

-$5,150.00

$0.00

$0.00

$0.00

$0.00

Legal issues

-$1,000.00

-$5,150.00

$0.00

$0.00

$0.00

$0.00

Workshops

-$600.00

-$3,090.00

-$100.00

-$515.00

-$100.00

-$515.00

Packaging

-$600.00

-$3,090.00

-$400.00

-$2,060.00

-$400.00

-$2,060.00

Transportation

-$320.00

-$1,648.00

-$320.00

-$1,648.00

-$320.00

-$1,648.00

Ingredients

-$400.00

-$2,060.00

$420.00

$2,163.00

$430.00

$2,214.50

COSTS

-$3,920.00

-$20,188.00

-$400.00

-$2,060.00

-$390.00

-$2,008.50

Revenue

$2,800.00

$14,420.00

$2,800.00

$14,420.00

$3,150.00

$16,222.50

Seed investment

$5,000.00

$25,750.00

Gross Profit

$3,880.00

$19,982.00

$2,400.00

$12,360.00

$2,760.00

$14,214.00

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Implementation Timeline

Week 1

Team arrival & meetings

Week 2

Establish platform & asses

resources

Week 3 & 4

Training

Week 5 & 6

First production

Week 7

Final system implementation

Week 8

feedback & Start of next cycle

Final Goal: Have Caseritos Felices implemented

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Progress Toward Achieving Outcomes

  • Income & opportunities
  • Financial literacy & capabilities
  • Distribution networks
  • Self-confidence, mental health & coping mechanisms
  • Multigenerational impact

Food security

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Potential Risks

  • Uncertainty about the Communal banking system as Enda claims it has a lack of resources.
    • → Say the bank closes, we can work to create long-term relationships with the women who used to work there, using their skills for our advantage.
  • Limited or lack of larger market for certain goods.
    • → We will work to diversify our product base under the brand name and continue to use Enda’s existing networks.

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Scaling Up

  1. Development of manual to act as model for entrepreneurship
  2. Increasing distribution networks to diversify product line
  3. Focus on long-term financial sustainability

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NGO VISION

OUR SOLUTION

OUTCOMES

Improving quality of life and personal and social development for women.

Fostering financial independence and empowerment through entrepreneurship.

Increased opportunities for women and a ripple effect across the community.

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Caseritos Felices

“Fortaleciendo mujeres a través del emprendimiento”

We will work with and for women to improve their quality of life in El Alto. Investing in women is an investment in the community and the future.

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Thank You!

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Appendix 1 - Specific Cost Structure

5000$ CAD = 25670,77 BOB

ex) jelly - 400 jars estimated to sell in one month

-selling price (40 bolivianos based off Bolivian market we contacted)

Project Monthly Profit = 16,000 BOB

Fixed costs (Initial) -- kitchen tools/improvements (~10000)

Variable costs (Monthly): - transportation (~1600 BOB)

- workshops & manual(~6500 BOB) - ingredients (monthly -5,000BOB)

-packaging / branding -2000 BOB)

-Rough profit distribution to stakeholders:

-10% back to the Casas

-40% as reserves / for materials/ingredients

-50% to women in collective