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Kabloom

Marc Najjar, Arianna Kaufman, J.B Sweeney, Dhruv Patel, Ruth Andrade

Group 3

November 12, 2014

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S.W.O.T Analysis Before S.H.I.F.T

Strengths

  • Brand Recognition- Advertisement
  • UFOC- Specified certain arrangements

Weaknesses

  • Distribution- Delay on delivering flowers
  • Employee Dissatisfaction- Power of being creative was taken away, Employees became frustrated.

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Opportunities

  • Fragmented Market
  • Outside Advertisement

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Threats

  • Trade Regulations
  • Economic Slowdown

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Specify, Highlight, Identify

  • Improving brand recognition
    • Improving vetting process to choose franchisees that will help better brand recognition
    • Customer service
  • Minimize Wasteful Spending
    • T.V advertisment, over time hours
  • Obstacles
    • High labor cost
    • Disrupted cash flow
    • Communication
    • Flower’s life cycle
  • Human Factor
    • Internal
      • David not being knowledge about the flowers and the industry
      • David and the franchisee's not communicating to solve issues and for David to get the companies vision across to all of the franchises
    • External
      • Bad weather or other external conditions affecting deliveries

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Find Alternatives, Take Action

We need to improve our brand recognition

  • Currently we are seeing a negative view of our brand
    • Customers are not getting flowers they ordered
    • Customers have reported, that some orders never make it to their destination
    • Customers also have complained about not being refunded their money
    • Customers have complained about how quick they are dying
    • Customers would aslo like a larger variety of Non- floral gifts

Taking Actions

  • Lower labor cost
  • Choosing more loyal franchisee's
  • We need to focus on making better ways to ship the flowers
  • We need to find a way to make the flowers lifespan longer

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  • Now- Two full time employees, 86 hours/week with 92 hours overtime between the two

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  • After- Hire two new employees, total of 4 and new two will work 40 hours/week while original two work 52

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  • So this way only have to pay 12 hours of overtime, instead of paying 92 hours of overtime

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Distribution

  • Necessary reform to ensure a positive brand recognition
  • Time needed to get to stores cannot exceed lifecycle of flowers
  • Effective schedule
    • Puts outside factors into consideration

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S.W.O.T After S.H.I.F.T

Strengths

-Fast expansion of business

-UFOC

-Improved packaging(longer flower life)

-Lower risk

-Our new lower labor costs

-Stronger franchisee stores

-David more connected with franchisees

Weaknesses

-Orginal two workers are unhappy due to less hours

-Long distribution time

-Persible items

-Dissatisfied employees

Opportunities

-Stronger and more stores throughout the country

-Improved brand recognition

-Fragmented market

-Economy is reviving

Threats

-Flowers dying

-Economy crashing again

-If customers only buy flowers on special occasions

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Thank You

Any Questions?