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Precious Caius Chinwendu

Professional Portfolio

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Brand Communications & Public Relations Executive

Years of Experience - 2 +

Areas of expertise - Brand Communications, CSR, Strategic Partnerships/ Events, Public Relations, Campaign Management, Project Management, Media Relations, Social Media Management.

Sector Experience - Hospitality, Pharmaceutical

Experience Summary

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I am a seasoned brand communicator and public relations professional specializing in telling brand stories that connects. With a passion for strategic storytelling, I have honed my skills in delivering impactful messages and building authentic connections.

My journey in communications started as a teenager who was intrigued by adverts from brands especially the ones from Indomie, MTN and Coca-Cola. This motivated me to study Mass Communication where I led various teams to execute advertisement projects, radio production, documentary film and consumer research. Marketing Communication today is technology and data-driven. From interactive billboards to personalized emails to 5-second must-watch ads before a YouTube video, down to popups on an app, of a product you searched 5 minutes ago on Google.

Brands are consistently leveraging emerging trends to connect with their audience and form a part of their daily life, so marketing seems less obstructive and more personal. This also translates to building relationships with multiple audience personas and meeting them right at the point of their needs. The idea of being a part of such a dynamic industry intrigues me.

I believe that effective communication through storytelling is the cornerstone of any successful brand, and I am dedicated to helping organizations build their reputations, enhance customer relationships, and achieve their goals through strategic PR and brand management.

Meet Precious

In my career, I have cultivated strong media relationships, enhancing brand visibility and awareness. I led a rebranding effort, crafting the brand's first manual, a fresh identity, and tagline. I managed internal communications, including newsletters and staff recognition, fostering employee engagement.

I have executed over 5 successful brand campaigns, spanning product and location launches to engaging social media initiatives. My experience spans Social Media, Creative Advertising, PR, and Brand Communications.

I am currently pursuing Google Project Management Certification to further enhance my Communication and PR project management skills. Outside work, I excel at team collaboration, championing time-sensitive campaigns and volunteering with event media

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Brands I have worked with

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Bukka Hut

Key Roles:

Bukka Hut is a hospitality brand located in Lagos. consists of 5 sub brands; a restaurant, lounge, Suya & Grills, Snacks and an Academy.

Started as an intern and currently on a specialized role: Brand Communications & PR Executive.
Leading a rebranding effort that birthed the company’s official brand manual, a fresh identity, tagline and brand architecture.
Managed media relations and sent out over 10 press releases which resulted in several earned media including one on Nairametrics which profiled the Founder/ CEO.
Creating engaging social media content and digital campaigns.
Managing strategic partnerships - secured a collaboration with Chess in Slums Africa to celebrate Children’s Day 2023. this led to multiple earned mentions on social media.
Doubles as the brand’s official product photographer with multiple billboard/ press features.

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mymutti by mPharma

Key Role (s)

mymutti is the delivery sub brand of mPharma, an international pharmaceutical brand with headquarters in

Coordinated marketing and advertising promotional activities (e.g., social media, tv, radio, offline).
Conceptualized and presented new digital media campaign ideas.
Supported the planning and hosting of marketing events – successfully executed the partnership between MyMutti (mPharma’s delivery arm) and HerSummit event, strengthened brand awareness which led to over 100 new signups on the website.
Researched and evaluated competitor marketing and digital content.
Liaised with relevant stakeholders on the creation of mock-ups, email campaigns, and social media content.