NextGen Ignite
WADHWANI FOUNDATION | Entrepreneur
01
Start-up Growth and Scale Up Handout
Managing Growth and Scale
Customer Acquisition Plan Template
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This customer acquisition plan template will help you identify the target customer segment for y
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Target Customer Segment (Type) | Target Customer Segment (Number) | Channels to be used to attract the target customer segment | Estimated number of leads | Estimated cost to convert these leads to actual customers |
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startup and also identify the channels that you are going to use to attract customers.
KPI Tracking Template
ensure high productivity
Parameters | Definition | | Historical | ||||
Unit | June | July | August | Trend | Inference | ||
Revenue | Monthly revenue generated via sales of product/service of the company | INR Lakhs | | | | | - |
Revenue Targets | Planned revenue target for the month | INR Lakhs | | | | | - |
Lead Generated | Total Lead generated through all the channels - A connect can be considered as 'Lead' if they have shown their interest or enquiry into products or services of the company. | #Count | | | | | - |
Total Lead Converted to Sales | Total number of leads(Lead Generated) that resulted in to sales | #Count | | | | | - |
Repeat Customer | Number of customers that have already purchased product or service of the company. | #Count | | | | | - |
Cost of Sales (COGS) | Cost of Sales (COGS) includes all of the costs and expenses directly related to the production of goods or delivery of service. COGS excludes indirect costs such as overhead and sales & marketing. | INR Lakhs | | | | | - |
Marketing Expense | Total spend on the marketing efforts | INR Lakhs | | | | | - |
Total Monthly Spent | Sum total of all the cost incurred by the company, excluding capital expenditure | INR Lakhs | | | | | - |
Opening Cash Balance | Cash available with the company at the beginning of the period (assuming no new investments, in case of any investment mid term, it has to be added to opening cash balance on real time basis. | INR Lakhs | | | | | - |
Team Size (FTE) | Total full time equivalent employee with the company. | #Count | | | | | - |
CSAT Score | Customer Satisfaction Score of the Month | Percentag e | | | | | - |
Monthly Active Users | How many users have accessed your platform/app in the month. This field is optional in case your business model is completely offline. | #Count | | | | | - |
Average session time - app/site | Average time (in minutes) spent by a user on your platform/app. This field is optional in case your business model is completely offline (No website/app/IT Platform). | #Mins | | | | | - |
#Investor Connect | Number of investors (Angel/VC) you have actively connected with in the month. This field is Optional in case you are not raising funds through Angels/VCs. | #Count | | | | | - |
Average Order per customer in their lifetime | Number of time a customer will place order for Company Product/Service during 5 years | #Count | | | | | - |
NextGen Ignite
WADHWANI FOUNDATION | Entrepreneur
01
Start-up Growth and Scale Up Handout
Managing Growth and Scale