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Курсов проект�Email Marketing – July 2025

https://digital.softuni.bg

Име:

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Потребителско име в SoftUni:

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1. Introduction to E-mail Marketing:

  • Which platform for e-mail marketing would you choose?
  • What kind of project would you use it for?
  • Why does this platform seem like a good fit for you?

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1. Introduction to E-mail Marketing:

ANSWER:

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2. Audience Collection:

  • What would you offer people to sign up?
  • What would your signup form say?
  • Would you segment your list - if yes, by what?

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2. Audience Collection:

ANSWER:

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3. E-Mail Campaign Structure:

  • Main Content: What’s the purpose of this e-mail? What message are you sharing? Why? Write it in the document.

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  • Call to Action (CTA): What do you want the reader to do after reading it?

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  • Personalization: How would you make the e-mail feel more personal or relevant?

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3. E-Mail Campaign Structure:

ANSWER:

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4. Copywriting for E-Mail Marketing:

For a cold email or for e-commerce email:

  • Subject Line: What’s the hook? Make it catchy and curiosity-driven, but still relevant.
  • Main Message (2–3 sentences): Explain the offer in a friendly, persuasive way. Write like a human.
  • Call to Action (CTA): End with a clear invitation. What should the reader do next?

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4. Copywriting for E-Mail Marketing:

ANSWER:

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5. Personalisation and Targeting:

Choose one audience segment you’d like to target with a personalized e-mail (e.g. loyal customers, new subscribers, students, pet lovers, etc.).

Then answer the following:

  • 1. Who are they? Briefly describe your chosen segment.
  • 2. What do they care about? What kind of message or offer would matter to them?
  • 3. What would you send them? Describe a specific e-mail idea (e.g. discount, reminder, tip, exclusive access).
  • 4. How would you personalize it? Mention something that would make the e-mail feel tailor-made just for them (name, product history, location, etc.)

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5. Personalisation and Targeting:

ANSWER:

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License

  • This course (slides, examples, code, demos, exercises, tutorials, homework, projects, documents, videos and other assets) is copyrighted content, created by SoftUni
  • Unauthorized copy, reproduction or use is illegal
  • © SoftUni – https://softuni.org
  • © SoftUni Digital – https://digital.softuni.bg

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