Title Slide
Punchy Tagline
Company Purpose
Should convey the core mission and vision that drive your business. It sets the tone for your entire pitch and provides valuable context for investors.
Problem
What is the big problem you’re trying to solve? If you have 5-10 bullet points here, what is the underlying issue causing these symptoms? Some of the best examples walk through the problem from the customer’s perspective!
Why Now
The goal is to convince investors why this is the best moment to invest in your startup. What data is available to show this is a timely and present issue? Not just why…why NOW?
Solution
Provide a simple explanation of how you solve your customer’s problem and make money.
Product
Show don’t tell! Include screenshots or a demo if available. Be sure to communicate the unique benefits, key features, and advantages your product or service offers to customers.
Team
Showcase your co-founders, team members, and advisors
Business Model
Explain to investors how your company functions and what your business strategy is. After seeing and reading this slide, they should know how you are planning to create revenue for the company.
Traction & Timeline
Show off your most impressive numbers to date:
Competitive Landscape
Provide a clear understanding of how your solution stands out in the market. Use a visual representation, a matrix or chart, to show how you compare across various dimensions like pricing, features, customer segments, etc.
Market Size
Calculate your market size based using one of the following methods and share your Total Addressable Market [TAM]/Serviceable Addressable Market [SAM]/Serviceable Obtainable Market [SOM]:
Go to Market
Share how you intend to distribute your product or service to a specific group of customers. Things to include:
Summary
List the 3 most important things you want the audience/investor to remember about your business.
Ask
Clearly spell out the ask for your audience. If you’re raising tell me how much, at what terms (if you’ve set them), intended use of proceeds and milestones this round will help you hit.
Contact Info
How can they get in touch with you? Ideally this should be the founder or CEO’s DIRECT email address - not info@ or sales@.
Appendix