Personas
Presentation by Damian Gorman
What is a training workshop?
Personas are all about building empathy amongst teams
Personas
Personas
Typically, in user-centred design the designers will use several personas to test the
viability of a design. The personas allow the designers to consider the range of
stakeholders that might be using their designs, and allows the designer to look
their designs from these stakeholders’ perspectives.
Personas
The need for personas was initially identified in the mid-1990s in the marketing sector, followed quickly by the software sector, and then quickly spreading to a range of design disciplines.
Personas
Benefits that have been suggested for personas include a suggestion that for designers working in groups, they are given a common, consistent understanding of the dimensions of diversity and can communicate and brainstorm more effectively about diversity to each other.
Personas
It also allows the designers to focus on the users of their design and encourages the designers to learn more about those users and understand how they will use the design.
Personas
Some researchers have criticised the use of personas by indicating that for evaluating a design, the use of real customers who will be using the design is more realistic and preferable to the use of personas which are fictional characters.
Personas
There is no doubt that using a wide range of real customers is one of the strongest forms of evaluation, but there are many cases where this is not possible, and personas are an effective alternative.
Personas
Some scientific studies (e.g. Frank Long, 2009, “Real or Imaginary: The effectiveness of using personas in product design”) on the use of personas have shown that personas can result in more usable designs, more user-centred discussions, and more effective communication in design teams.
Personas
Personas
Personas
Persona
A useful persona is not just a demographic, it is always more than an age and a job title, because it helps you understand the motivations, fears, and concerns of your ideal customer and market.
A useful persona includes features that you don’t agree with and isn’t your organisational narrative.
User Stories
User Stories
A user story is one or more sentences in the everyday language that captures what a user does or needs to do as part of their job function.
User Stories
Example
User Stories
User stories are often written from the perspective of an end-user or user of a system.
They are often recorded on index cards, on Post-it notes, or in project management software.
Personas
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Blended Learning Train-the-Trainer - BLITT
2021-1-SI01-KA220-AD-000037772
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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