Repeater.

How to make meaningful social change that reaches many people?

New Power:

a turbocharged flow of information that empowers new people, changes what is possible.

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Problems:

No time to learn new technology or examine their successes + failures.

Hard to get buy in for new technology.

No affordable training on technology that scales.

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** Based on interviews, survey results, focus groups, and regular conversations with organizers, activists, ‘content creators’, journalists, Influencers, + more.

Problem:

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Lose opportunities to reach hundreds of thousands of people with a powerful message.

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Lose the chance to train and support new leaders in technology, build stronger movements for social change.

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Repeater.

How It Works:

Media by and for members.

Members commission + create experiments with different tools and tactics, then share specific, replicable, actionable social change findings with others.

Members commission and fund

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Designed for activists, organizers, and social change agents from a variety of spheres.

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Why Member Driven?

• Sustainable resources+infrastructure means new people can experiment with media for social change, and more people can learn — a democratic education model.

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• Able to adapt as technology and social movements develop.

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• Examples: Q&As with organizers, breakdowns of campaign wins, templates, results from new tools — replicable, specific, detailed.

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Now What?

Become a member: Or pay for the membership of others. Monthly fee.

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Support Repeater: Commission an explainer, experiment, or training. Pitch documentation of your own work.

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Join the Membership Committee: Review editorial calendar, voting process, be a fundamental part of shaping this project.

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Great energy. — more background on the person, who are you?? Wealth of experience (more credibility, this works, doesn’t work, brag more.)

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Clarity — A visual of what it is — model/analogy. Netflix of nonprofit marketing training. Network of curated resources for people working in social movement causes.

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Hone in on the best part of the story — so many people are out there, interested in using these tools effective. Member approved resources. Research — play around with this, BUT make sure this is based on member information. Library — clear. Success part, how do I know this all works. How do we know this is working? This is what success looks like, talk w/ people implementing it, testimonial. This is the results. Why is this the right platform? No one size fits all model — parameters for case studies — huge amount of resources, who will this actually work for? HOW DO I MAKE SURE IT’S ACTIONABLE

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Supplemental Slides

Network Effect: “one of the only sources of sustainable competitive advantage in a world where everything can be copied.”

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— Union Square Ventures

Priorities:

Actionable

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useful media that ‘meet people where they are’ and can be used again.

’Scientific Method’

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all media is specific, transparent about variables, and replicable.

Member driven

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By and for members, in a time frame and format that works for everyone in the long haul. Trainings and tools based in how people learn.

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Not depressing

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Actually fun to develop, fund, & engage_.

HONE IT IN — GET PEOPLE THERE QUICKER — 5 MOST IMPORTANT PIECES. WHY — SUCCESS

Timeline

• Finalize initial Membership Committee, establish criteria for documentation (Variables, types of groups, tactics, mediums).

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• Establish 5 experiments including Q&As (How Does This Make Money?), ReDirect Method, Membership Model FAQ.

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• Commission case studies: DSA? Means TV, no cop academy?. Smaller scale — BSA, Lsna. beta test for members $/month.

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• Initial launch for platform members: April 2020.

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Financials

• Membership:

$6/month (with library), $12 a month to vote/pitch.

121 members: $1000 — $1500 a month.

500 members: $3000 — $6000 a month.

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• All other funding goes to commissioning experiments + documentation.

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