Workshop

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Introduction

What's a recommendation quiz?

Ogee's skincare quiz

Build your own

Best practices

Q&A

Next steps

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AGENDA

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Speakers

Lauren Corboy

LEAD ONBOARDING CONSULTANT, TYPEFORM

Elsa Heffernan

SENIOR PRODUCT MANAGER INTEGRATIONS, TYPEFORM

Addison Wennar

DIGITAL COMMUNICATIONS MANAGER, OGEE

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INTRODUCTION

BOOSTING B2C

ENGAGEMENT

& CONVERSATIONS

Key challenges

2.5%

70%

80%

INTRODUCTION

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Average CVR for an eCommerce store *

Average online shopping cart abandonment rate **

Consumers are more likely to purchase when brands offer personalized experiences***

�* Source: SpeedCommerce�** Source: Baymard Institute

*** Source: Epsilon

1. High traffic but low conversion
2. People interact but don't buy
3. Need for more personalized customer journeys

Solution: A product recommendation quiz

INTRODUCTION

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1. Helps people find the best products for them
2. Asks a series of personalized questions
3. Creates a tailored experience, mimicking an in-store consultation

FEATURES OF A RECOMMENDATION QUIZ

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Personalized questions

Tailored product results

Lead collection

Follow-up

FEATURES OF A RECOMMENDATION QUIZ

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Personalized questions

Tailored product results

Lead collection

Follow-up

FEATURES OF A RECOMMENDATION QUIZ

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Personalized questions

Tailored product results

Lead collection

Follow-up

FEATURES OF A RECOMMENDATION QUIZ

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Personalized questions

Tailored product results

Lead collection

Follow-up

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Benefits

BENEFITS OF PRODUCT RECOMMENDATION QUIZZES

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1. Create funnels tailored to customer preferences
2. Send qualified visitors to products that are a fit
3. Collect contact information and send to other tools
4. Send personalized nurtures

Drive visitors to storefront

Capture leads

Targeted follow-ups

Personalized journeys

Case study

BOOSTING B2C

ENGAGEMENT

& CONVERSATIONS

CASE STUDY: OGEE'S FIND YOUR COMPLEXION QUIZ

• Allows customers to find their ideal makeup shade�
• Routes them to relevant product page on the storefront based on outcome�
• Captures email address for personalized follow-up

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CASE STUDY: OGEE'S FIND YOUR COMPLEXION QUIZ

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walkthrough

Build a quiz

Integrate it

Get insights

BOOSTING B2C

ENGAGEMENT

& CONVERSATIONS

WALKTHROUGH: BUILD A RECOMMENDATION QUIZ

• Matches people with their ideal hair care products and directs them to storefront�
• Integrated with Klaviyo�
• Uses Smart Insights to run powerful analysis on potential buyers

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WALKTHROUGH: BUILD A RECOMMENDATION QUIZ

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Outcome quiz

Video question & answer

Partial submit

Brand Kits

Smart insights

Integrating the quiz

FEATURES OF A RECOMMENDATION QUIZ

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Outcome quiz

Video question & answer

Partial submit

Brand Kits

Smart insights�Integrating the quiz

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FEATURES OF A RECOMMENDATION QUIZ

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Outcome quiz

Video question & answer

Partial submit

Brand Kits

Smart insights�Integrating the quiz

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FEATURES OF A RECOMMENDATION QUIZ

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Outcome quiz

Video question & answer

Partial submit

Brand Kits�Smart insights

Integrating the quiz

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FEATURES OF A RECOMMENDATION QUIZ

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Outcome quiz

Video question & answer

Partial submit

Brand Kits

Smart insights�Integrating the quiz

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FEATURES OF A RECOMMENDATION QUIZ

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Outcome quiz

Video question & answer

Partial submit

Brand Kits

Smart insights�Integrating the quiz

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Best Practices

BOOSTING B2C

ENGAGEMENT

& CONVERSATIONS

Tips for your quiz

BEST PRACTICES

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1. Start by capturing the customer problem
2. Keep it short and purposeful
3. Make it easy to purchase using end screens
4. Integrate your CRM to nurture leads
5. Share across multiple channels

Q&A

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Next steps

NEXT STEPS

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1. Get the guide
2. Join the community discussion
3. Get your typeform tuned!

UP

NEXT

BEST PRACTICES FOR COLLECTING & ANALYZING FEEDBACK

CREATING DYNAMIC �& PERSONALIZED EVENT �EXPERIENCES

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